[Federal Register: November 30, 2004 (Volume 69, Number 229)]
[Notices]
[Page 69670-69677]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr30no04-119]
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DEPARTMENT OF TRANSPORTATION
National Highway Traffic Safety Administration
Innovative Grants to Support Increased Safety Belt Use Rates
AGENCY: National Highway Traffic Safety Administration (NHTSA),
Department of Transportation (DOT).
ACTION: Announcement of grants to support innovative and effective
projects designed to increase safety belt use rates.
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SUMMARY: NHTSA announces the sixth year of a grant program under
section 1403 of the Transportation Equity Act for the 21st Century
(TEA-21), as extended, to provide funding to States for innovative
projects to increase safety belt use rates. Consistent with prior
years, the goal of this program is to increase safety belt use rates
across the Nation in order to reduce the deaths, injuries, and societal
costs that result from motor vehicle crashes. Award of funds will be
based on criteria specified in this Federal Register Notice. This
Notice solicits applications from the States, the District of Columbia
and Puerto Rico, through their Governors' Representatives for Highway
Safety, for funds to be made available in fiscal year (FY) 2005.
Detailed application instructions are provided in the Application
Procedure and the Application Contents and Grant Criteria sections of
this Notice.
DATES: Applications must be received by the appropriate NHTSA Regional
Office on or before close of business on January 10, 2005.
ADDRESSES: Each State must submit its application to the appropriate
NHTSA Regional Office, to the attention of the Regional Administrator,
on or before close of business on January 10, 2005. Addresses of the
ten Regional Offices are listed in Appendix A.
FOR FURTHER INFORMATION CONTACT: Questions relating to this grant
program should be directed to Janice Hartwill-Miller, Occupant
Protection Division (NTI-112), Office of Program Development and
Delivery, NHTSA, 400 Seventh Street, SW., Room 5118, Washington, DC
20590, by e-mail at Janice.hartwill-miller@nhtsa.dot.gov, or by phone
at (202) 366-2684. Interested applicants are advised that no separate
application package exists beyond the contents of this announcement.
SUPPLEMENTARY INFORMATION:
Background
The Transportation Equity Act for the 21st Century (TEA-21), Public
Law 105-178, was signed into law on June 9, 1998. Section 1403 of TEA-
21 contains a safety incentive grant program based on safety belt usage
rates in the States. Under this program, funds are allocated each
fiscal year to States that exceed the national average safety belt use
rate or that improve their State safety belt use rate, based on certain
required determinations and findings. Section 1403 provides that any
funds remaining unallocated in a fiscal year after determinations and
findings related to safety belt use rates have been made are to be used
to ``make allocations to States to carry out innovative projects to
promote increased safety belt use rates.'' Pursuant to subsequent
extensions of TEA-21, this program currently is authorized through May
31, 2005. Today's Notice solicits applications for funds that may
become available in FY 2005 under this extension provision.
[[Page 69671]]
Awards will be contingent on the availability of funds in FY 2005 and
on the continued authorization of this grant program.
TEA-21 imposes several requirements under the innovative projects
funding provision. Specifically, to be eligible to receive an
allocation, a State must develop a plan for innovative projects to
promote increased safety belt use rates statewide and submit the plan
to the Secretary of Transportation (by delegation, to NHTSA). NHTSA was
directed to establish criteria governing the selection of State plans
for allocation of grant funds and was further directed to ``ensure, to
the maximum extent practicable, demographic and geographic diversity
and a diversity of safety belt use rates among the States selected for
allocations.'' Finally, subject to the availability of funds, TEA-21
provides that the amount of each grant under a State plan should not be
less than $100,000. However, based on past experience and to maximize
the program's impact, NHTSA has determined that, subject to the
availability of funds, no State will receive a grant award of less than
$250,000.
In the following sections, the agency describes the application and
award procedures for receipt of funds under this program for FY 2005.
This description includes the requirements for content of a State
proposal and the elements, procedures and criteria the agency will use
to determine which proposals are eligible for award and the amount of
each award. Applicants should note that awards are subject to the
availability of funds, and Congress has to date, appropriated minimal
funds for this program, through an FY 2005 Continuing Resolution.
These application and award procedures are built upon the
experience of the past several years. They are designed to make the
process as streamlined as possible and, at the same time, to ensure
that the States use strategies proven to be effective in increasing
safety belt usage. The award criteria have been designed to support
States proposing to carry out intensified, statewide programs of high-
visibility enforcement of their safety belt laws, with a paid media
program supporting the enforcement activities. Experience from many
States and over several years has shown that such programs can
substantially increase safety belt use rates in a very short period of
time and such gains can be sustained.
Objective of This Grant Program
The objective of this grant program is to increase statewide safety
belt use rates by supporting strategies and activities with the
greatest potential for impact.
To be considered for an award under this program in FY 2005, the
State must conduct a program of high-visibility enforcement of its
safety belt law. Further, the proposed program must focus on the
national Click It or Ticket (CIOT) mobilization, spanning the period
from Monday, May 9 through Sunday, June 5, 2005. The State's
participation in that 4-week mobilization must include all of the
following elements:
[squ] Earned media (press events, news conferences, etc.) spanning
the entire 4-week period;
[squ] A paid media campaign, from Monday, May 16 through Sunday,
May 29, featuring broadcast advertisements delivering the Click It or
Ticket message, as its primary focused message or incorporating Click
It or Ticket as a secondary theme, unless this is prohibited by law or
Executive Order. Including the CIOT message in all communication pieces
extends the benefit of national and state advertising funds and ensures
nationwide branding of the CIOT message during the May Mobilization.
All media messaging, creative scripts, and ads must be approved by
NHTSA. States using CIOT as a secondary theme must include prominent
voice and/or print reference to the National CIOT message in all
communication pieces (TV, radio, and print). This can be accomplished
in a visual advertisement by inserting the text, Click It or Ticket,
immediately following that of the State's primary message, or in the
case of an audio advertisement, by including voice reference
immediately following that of the State's primary message. Simply
attaching the Click It or Ticket logo to a visual advertisement may not
be sufficiently prominent to meet these requirements. We encourage
States to submit media messaging plans to NHTSA as early as possible to
ensure that time is available for any required modifications. (Puerto
Rico may elect to utilize Spanish-language themes in its
advertisements, rather than CIOT. Nevertheless, all of the
Commonwealth's media messaging must be approved by NHTSA.)
[squ] Intensified enforcement activities (e.g., safety belt
checkpoints, enforcement zones, saturation patrols) spanning the period
from Monday, May 23 through Sunday, June 5, and involving the
participation of law enforcement agencies serving at least 85 percent
of the State's population.
[squ] Pre- and post-mobilization observational surveys of safety
belt use.
The purpose of the pre-mobilization survey is to establish the
current baseline for statewide safety belt use and to reflect any
changes in usage since the last post-mobilization survey. The pre-
mobilization observational survey may be either a full statewide survey
or a sub-sample survey derived from the full survey design. Data
collection for the pre-mobilization observational survey must begin no
earlier than April 1 and conclude no later than May 8, 2005.
The post-mobilization observational survey must be a full statewide
survey conforming to NHTSA's Uniform Criteria for State Observational
Surveys of Seat Belt Use, (23 CFR Part 1340) (the ``Uniform
Criteria''), for which data collection must begin on or shortly after
Monday, June 6 and must conclude no later than July 10, 2005.
After consultation with State representatives NHTSA has determined
that one mobilization per year would be appropriate. Therefore, States
applying for FY 2005 Innovative grant funding must use all FY 2005
Section 157 Innovative Grants to fund their participation in the May,
2005 national mobilization detailed above.
In addition, if States are planning a second high visibility
enforcement period, or a program of sustained enforcement in addition
to the May 9-June 5 mobilization, States may propose to use some of
their carry-over Section 157 Innovative funds from prior years, along
with any other available funds for those purposes (See Appendix D.) It
should be noted that any subsequent safety belt enforcement
mobilization should not be conducted during the Labor Day holiday,
``You Drink and Drive. You Lose.'' Crackdown to be conducted August 19-
September 5, 2005.
Apart from the required pre- and post-mobilization observational
surveys of safety belt use (preceding and following the May 9-June 5
mobilization), no evaluation activities are required of the States for
the FY 2005 Section 157 Innovative grants. However, NHTSA will consider
funding additional evaluation activities (e.g., telephone or Motor
Vehicle Department surveys of public attitudes and awareness), should
States propose them.
The following types of proposals will not be considered:
A proposal designed to increase safety belt use in only a
limited number of jurisdictions within the State;
[[Page 69672]]
A proposal that lacks a commitment to the May 9-June 5,
2005 mobilization;
A proposal that lacks a plan for paid media support for
the mobilization;
A proposal to employ a message other than Click It or
Ticket (during the May mobilization), as its first or secondary theme,
unless use of the Click It or Ticket message is prohibited by law or
executive order;
A proposal that lacks a commitment to conducting a full,
statewide, Uniform-Criteria-compliant observational survey of safety
belt use following the May 9-June 5, 2005 mobilization; or
A proposal that lacks a commitment to conducting either a
full statewide observational survey or a sub-sample survey derived from
the full survey design prior to that mobilization.
As a condition of award, States must agree to provide the results
of their own pre- and post-mobilization observational surveys to NHTSA,
within the prescribed deadlines, to facilitate NHTSA's overall
evaluation of the effectiveness of the FY 2005 grant program. NHTSA
will share the results of its telephone surveys with the States. These
data will provide information regarding the extent to which the public
was aware of the enforcement, public information and education (PI&E),
and outreach efforts in each State, thus assisting statewide evaluation
efforts. States may also propose to conduct additional evaluation
activities (e.g., conducting motorist surveys at DMVs or licensing
centers). NHTSA will aid the States in such efforts wherever possible,
such as by tabulating and analyzing the results of motorist/DMV
surveys.
Award of Funds and Funding Levels
In FY 2005, the decision to award a Section 157 Innovative Grant to
a State will be based on the determination that the activities planned
have potential to make a significant impact in increasing safety belt
use.
To maximize the potential for impact, it is anticipated that,
subject to the availability of funds, no State will receive a grant
award of less than $250,000. This $250,000 minimum was derived based on
experience gained by the agency over the past 5 years of this
Innovative Grant program. It reflects the agency's estimate of the
minimum resources needed, in smaller or less populated States, to
implement an effective statewide safety belt program that includes
intensive enforcement, paid media and earned media, appropriate
outreach, and pre- and post-mobilization observational surveys.
We expect that some States will receive more than this minimum
amount. When developing their proposals for FY 2005, States are
encouraged to consider their level of effort and budget for the May
2004 Click It or Ticket mobilization.
To the extent that the agency determines that activities proposed
in a State's plan do not have substantial impact potential, these
activities will not be funded.
Allowable Uses of Federal Funds
In FY 2005, the Section 157 Innovative Grants funds will be tracked
in a fashion similar to other highway safety grants through the Grant
Tracking System. Funds provided to a State under this grant program
shall be used to carry out the approved activities described in the
State's application for which the grant is awarded. In addition,
allowable uses of Federal funds shall be governed by 49 CFR Part 18--
Department of Transportation Uniform Administrative Requirements for
Grants and Cooperative Agreements to State and Local Governments and
the cost principles contained in OMB Circular A-87 or other Federal
regulation or OMB Circular setting forth cost principles applicable to
Federal grant funds, as appropriate.
Eligibility Requirements
Only the 50 States, the District of Columbia and Puerto Rico,
through their Governors' Representatives for Highway Safety, will be
eligible to receive funding under this grant program.
Application Procedures
Each applicant must submit one original and two copies of its
application to the appropriate NHTSA Regional Office (see Appendix A),
to the attention of the Regional Administrator. States may choose to
submit their applications electronically (see Appendix A). Applications
must be typed on one side of the page only and adhere to the
requirements of the Application Contents and Grant Criteria Section
below. Appendix B provides checklists to facilitate the preparation of
the proposals. Only applications submitted by a State's Governor's
Representative for Highway Safety and received in the appropriate NHTSA
Regional Office on or before close of business on January 10, 2005 will
be considered.
Application Options
In order to streamline this year's application and award process,
simplified application options are available to most States.
Application Option A (Continued Program Strategies): Any State that
received a Section 157 Innovative grant in 2004 and that converted at
least ten percent of its 2003 non-belt users into belt users in 2004
(based upon observational surveys conforming to NHTSA's Uniform
Criteria) or that has a 2004 safety belt use rate of at least 90
percent may submit in lieu of a full application, the information
required under the Application Contents and Grant Criteria section,
Application Option A--Continued Program Strategies. Option A is
available to 24 States, the District of Columbia and Puerto Rico as
listed in Appendix C.
Application Option B (Revised Program Strategies): Any State that
received a Section 157 Innovative grant in FY 2004 and did not achieve
either a 10 percent conversion of their safety belt use rate or reach
90 percent safety belt use, may elect to submit an application under
the Application Contents and Grant Criteria section, Application Option
B--Revised Program Strategies or a complete application under
Application Option C--New Program Strategies. All other States that
received a Section 157 Innovative grant in FY 2004, who wish to revise
their application are eligible to submit Option B, as well. Option B is
available to 47 States, the District of Columbia and Puerto Rico as
listed in Appendix C.
Application Option C (New Program Strategies): Any State may submit
a completely new application, including an Introduction, a detailed
Program Plan, and all required checklists, certifications and budgetary
information, as specified under the Application Contents and Grant
Criteria section, Application Option C--New Program Strategies. Please
note that any State that did not receive a Section 157 Innovative grant
in FY 2004 must follow Option C.
Application Contents and Grant Criteria
1. Application Option A--Continued Program Strategies
A State that applies for a Section 157 Innovative grant in FY 2005
under Application Option A shall submit an application consisting of
the following:
[ballot] The completed Application Option A checklist, (in Appendix
B), with a checkmark in the ``check if included'' column for every
item. (Additional High-Visibility Enforcement Program subsequent to May
9-June 5 mobilization is optional.)
[ballot] The Appendix C certifications, signed by the Governor's
Representative for Highway Safety, with a checkmark on item (A) and on
each of the items (i) through (v), and (vii) and (viii).
[[Page 69673]]
[ballot] Any evaluation activities the State proposes to carry out,
beyond the observational surveys pre- and post- the May, 2005
mobilization.
[ballot] The proposed budget for the State's FY 2005 Section 157
Innovative grant, using the Appendix D format.
2. Application Option B `` Revised Program Strategies
A State that applies for a Section 157 Innovative grant in FY 2005
under Application Option B shall submit an application consisting of
the following:
[ballot] The completed Application Option B checklist, (in Appendix
B), with a checkmark in the ``check if included'' column for every
item. (Additional High-Visibility Enforcement Program subsequent to May
9-June 5 mobilization is optional.)
[ballot] The Appendix C certifications, signed by the Governor's
Representative for Highway Safety, with a checkmark on item (B) and on
each of the items (i) through (v) and (vii) and (viii).
[squ] A brief description of what the State plans to do differently
from the State's May, 2004 mobilization activities during the May, 2005
mobilization to increase its observed usage beyond the level achieved
in FY 2004. Examples of additional effort might include: (1)
Participation in a region-wide demonstration program; (2) shifting
enforcement and/or media to a different geographic or demographic
audience where safety belt use is lower; (3) better coordination of
media and enforcement; and, (4) adoption of the CIOT message.
[squ] Any evaluation activities the State proposes to carry out,
beyond the observational surveys pre- and post- the May, 2005
mobilization.
[squ] The proposed budget for the State's FY 2005 Section 157
Innovative grant, using the Appendix D format.
3. Application Option C--New Program Strategies
A State that applies for a Section 157 Innovative grant in FY 2005
under Application Option C shall submit a New Program Strategies
application, consisting of:
[squ] The completed Application Option C checklist, (in Appendix
B), with a checkmark in the ``check if included'' column for every
item. (Additional High-Visibility Enforcement Program subsequent to May
9-June 5 mobilization is optional.)
[squ] The Appendix C certifications, signed by the Governor's
Representative for Highway Safety, with a checkmark on item (C) and on
each of the items (i) through (v) and (vii) and (viii).
[squ] An Introduction, discussing the State's current safety belt
use rate and recent trends; the goal for increasing use rate in 2005;
the State's geographic and demographic population distribution and any
other unique characteristics relevant to the State's plans to increase
belt use (e.g., ethnic sub-populations, variations in use rate by
vehicle type); and, any available information pertinent to recent
progress or lack of progress in increasing belt use.
[squ] A detailed Program Plan for the May, 2005 mobilization,
describing how the State intends to recruit law enforcement
participation in the mobilization and how much of the State's
population (at least 85 percent) will be served by participating law
enforcement agencies; how the mobilization will be publicized; the
target audience and preliminary media buy strategy; the messaging
(e.g., Click It or Ticket) the State intends to employ in the
publicity; and the kinds of enforcement activities (e.g., checkpoints,
saturation patrols) it plans to employ for the mobilization.
[squ] Any evaluation activities the State proposes to carry out,
beyond the observational surveys pre- and post- the May, 2005
mobilization.
[squ] The proposed budget for the State's FY 2005 Section 157
Innovative grant, using the Appendix D format.
4. Budget: Under all three options, the Budget section of the
State's application must include information on Section 157 Innovative
grant funds remaining from prior fiscal years, and how much of those
prior year funds will be allocated to support the May FY 2005 program.
States are reminded that all remaining FY 2002 Section 157 Innovative
funds must be expended by the end of FY 2005 (September 30, 2005).
Reporting Requirements and Deliverables: Each grant recipient will
be responsible for providing the following reports:
1. Quarterly Reports--The quarterly reports should include a
summary of enforcement and other activities and accomplishments for the
preceding period, significant problems encountered or anticipated, a
brief itemization of expenditures made during the 3-month reporting
period, and proposed activities for the upcoming reporting period. Many
States will continue to spend funds awarded during prior years of this
Section 157 Innovative grant program, as well as funds awarded in FY
2005. NHTSA does not intend that States submit separate Quarterly
Reports for the various funding years. Activities carried out during a
reporting period under all four years of funding should be documented
in the same report. However, the State should include a tabulation of
the amount of funds expended during the reporting period from each year
and any decisions and actions required in the upcoming program period
should be included in the report.
2. Final Report--A Final Report that includes a summary of the
impact of the FY 2005 program. It should include a complete description
of the innovative projects conducted, including partners, overall
program implementation, evaluation methodology and findings from the
program evaluation, if any. In terms of information transfer, it is
important to know what worked and what did not work, under what
circumstances, and what can be done to avoid potential problems in
future projects. The grantee shall submit three copies of the Final
Report to the Regional Office within fifteen months following grant
award.
Application Review Procedures
All applications will be reviewed by an Evaluation Committee to
ensure that the application meets all of the requirements contained in
this notice, including the requirements contained in the Application
Contents and Grant Criteria section of the Notice. This evaluation
process may include submission of technical or program questions from
the evaluation committee to the applicants. In addition, the Evaluation
Committee will determine whether the activities and identified
resources included in the proposals have potential to make a
significant impact on safety belt use. To the extent that the
Evaluation Committee determines that proposed activities will not have
substantial impact potential, such activities will not be recommended
for funding.
More specifically, the Evaluation Committee's review will assess:
(a) The comprehensiveness, intensity, feasibility, and potential impact
of the proposed approach, (where Application Option A or B is elected,
the Committee may rely on documentation from the previous year for
assessment); (b) the extent to which adequate funding (from a variety
of sources) has been identified to carry out the proposed program
elements; and (c) the extent to which the funds requested in the grant
proposal are allocated to the required program elements and not to
activities with less potential for impact. Activities within any
proposal that are determined by the evaluation team not to have
significant potential for increasing safety belt usage in the State
will not be approved for funding. Subject to the availability of funds,
it is anticipated
[[Page 69674]]
that awards will be made in February 2005.
Issued on: November 22, 2004.
Marilena Amoni,
Associate Administrator for Program Development and Delivery.
APPENDIX A: NHTSA REGIONAL OFFICES
New England Region (CT, MA, ME, NH, RI, VT), Volpe National
Transportation Systems Center, 55 Broadway, Kendall Square, Code
903, Cambridge, MA 02142, region1@nhtsa.dot.gov.
Eastern Region (NJ, NY, PR), 222 Mamaroneck Avenue, Suite 204,
White Plains, NY 10605, region2@nhtsa.dot.gov.
Mid-Atlantic Region (DE, DC, MD, PA, VA, WV), 10 South Howard
Street, Suite 6700, Baltimore, MD 21201, region3@nhtsa.dot.gov.
Southeast Region (AL, FL, GA, KY, MS, NC, SC, TN), Atlanta
Federal Center, 61 Forsyth Street, SW, Suite 17T30, Atlanta, GA
30303, region4@nhtsa.dot.gov.
Great Lakes Region (IL, IN, MI, MN, OH, WI), 19900 Governors
Drive, Suite 201, Olympia Fields, IL 60461, region5@nhtsa.dot.gov.
South Central Region (AR, LA, NM, OK, TX), 819 Taylor Street,
Room 8A38, Fort Worth, TX 76102-6177, region6@nhtsa.dot.gov.
Central Region (IA, KS, MO, NE), 901 Locust Street, Room 466,
Kansas City, MO 64106, region7@nhtsa.dot.gov.
Rocky Mountain Region (CO, MT, ND, SD, UT, WY), 12300 West
Dakota Avenue, Suite 140, Lakewood, CO 80228, region8@nhtsa.dot.gov.
Western Region (AZ, CA, HI, NV), 201 Mission Street, Suite 2230,
San Francisco, CA 94105, region9@nhtsa.dot.gov.
Northwest Region (AK, ID, OR, WA), 3140 Jackson Federal
Building, 915 Second Avenue, Seattle, WA 98174,
region10@nhtsa.dot.gov.
Appendix B.--Application Checklist for Application Option A--Continued
Program Strategies
[State: ------]
------------------------------------------------------------------------
Check if
Element included Description
------------------------------------------------------------------------
1. Appendix C Certifications..... ........... Place a checkmark on
application Option A.
Place a checkmark on
all items appropriate,
(i) through (viii).
Signature from
Governor's Highway
Safety Representative
for certification of
all checked items.
2. Additional High-Visibility ........... Describe a credible plan
Enforcement Program subsequent for carrying out a
to May 9-June 5 Mobilization Subsequent Stepped Up
(Optional). Enforcement program
supported by (at least)
earned media.
3. Appendix D Budget............. ........... Detail all cost elements
and the total proposed
cost, following the
format in Appendix D.
4. Appendix D Budget............. ........... Include information on
remaining grant funds
from Section 157
Innovative, and how
they will be applied to
the May and/or
subsequent mobilization
in FY 2005.
5. Appendix D Budget............. ........... Identify the share of
the total proposed cost
that will be allocated
to the May, 2005
Mobilization and each
of its major sub-
elements (earned media,
paid media, intensified
enforcement and safety
belt observational
surveys).
------------------------------------------------------------------------
Appendix B.--Application Checklist for Application Option B--Revised
Program Strategies
[State: ------]
------------------------------------------------------------------------
Check if
Element included Description
------------------------------------------------------------------------
1. May Mobilization Enhancements. ........... Describe a credible plan
for enhancing the
State's May 2004
Mobilization activities
in May 2005.
2. Appendix C Certifications..... ........... Place a checkmark on
application option B.
Place a checkmark on
all items appropriate,
(i) through (viii).
Signature from
Governor's Highway
Safety Representative
for certification of
all checked items.
3. Additional High-Visibility ........... Describe a credible plan
Enforcement Program subsequent for carrying out a
to May 9-June 5 Mobilization Subsequent Stepped Up
(Optional). Enforcement program
supported by (at least)
earned media.
4. Appendix D Budget............. ........... Detail all cost elements
and the total proposed
cost, following the
format in Appendix D.
5. Appendix D Budget............. ........... Include information on
remaining grant funds
from Section 157
Innovative, and how
they will be applied to
May and/or subsequent
mobilization in FY
2005.
6. Appendix D Budget............. ........... Identify the share of
the total proposed cost
that will be allocated
to the May, 2005
Mobilization and each
of its major sub-
elements (earned media,
paid media, intensified
enforcement and safety
belt observational
surveys).
------------------------------------------------------------------------
Appendix B.--Application Checklist for Application Option C--New Program
Strategies
[State:------]
------------------------------------------------------------------------
Check if
Element included Description
------------------------------------------------------------------------
1a. Introduction................. ........... Describe the State's
geographic and
demographic population
distribution and other
unique characteristics
relevant to State's
plan.
1b. Introduction................. ........... Describe the State's
current use rate and
recent trends, and
discuss factors
contributing to recent
progress or lack of
progress.
1c. Introduction................. ........... Specify a realistic goal
for increasing safety
belt use in 2005.
2. Appendix C Certifications..... ........... Place a checkmark on
application option C.
Place a checkmark on
all items appropriate,
(i) through (viii).
Signature from
Governor's Highway
Safety Representative
for certification of
all checked items.
[[Page 69675]]
3. Additional High-Visibility ........... Describe a credible plan
Enforcement Program subsequent for carrying out a
to May 9-June 5 Mobilization Subsequent Stepped Up
(Optional). Enforcement program
supported by (at least)
earned media.
4. May Mobilization Program Plan. ........... Describe a credible plan
for carrying out the
May 9-June 5
Mobilization, including
enforcement, earned and
paid media and
observational surveys.
5. Appendix D Budget............. ........... Detail all cost elements
and the total proposed
cost, following the
format in Appendix D.
6. Appendix D Budget............. ........... Include information on
remaining grant funds
from Section 157
Innovative, and how
they will be applied to
the May and/or
subsequent mobilization
in FY 2005.
7. Appendix D Budget............. ........... Identify the share of
the total proposed cost
that will be allocated
to the May, 2005
Mobilization and each
of its major sub-
elements (earned media,
paid media, intensified
enforcement and safety
belt observational
surveys).
------------------------------------------------------------------------
APPENDIX C: CERTIFICATIONS
The State must select only one Application Option:
Application Option
(A) ----State is submitting a Continued Program Strategies
Application and plans to replicate its May 2004 Mobilization in May
2005.
Only the States of Alabama, Arizona, California, Connecticut,
Delaware, District of Columbia, Florida, Georgia, Hawaii, Illinois,
Kansas, Maine, Michigan, Minnesota, Missouri, North Dakota,
Nebraska, Nevada, New Mexico, Oklahoma, Oregon, Pennsylvania, Puerto
Rico, Tennessee, Virginia, and Washington may choose this option, as
their May, 2004 Mobilization converted at least ten (10) percent of
the 2003 non-belt users into users or they have a FY2004 safety belt
use rate of at least 90 percent.
Application Option
(B) ----State is submitting a Revised Program Strategies
Application and will include a brief description of its plans to
revise or enhance the May 2005 Mobilization, over its approach to
the May, 2004 Mobilization.
Any State listed in item (A) above may choose Option (B). Also
the States of Alaska, Arkansas, Colorado, Iowa, Idaho, Indiana,
Kentucky, Louisiana, Massachusetts, Maryland, Mississippi, Montana,
North Carolina, New Jersey, New York, Ohio, Rhode Island, South
Carolina, Texas, Utah, Vermont, Wisconsin and West Virginia may
choose to submit an application under Option B--Revised Program
Strategies, because these States did not convert at least ten
percent of the 2003 non-belt users into users or reach 90 percent
safety belt use.
Application Option
(C) ----State is submitting a New Program Strategies Application
in FY 2005.
Any State may elect to submit a complete application. New
Hampshire, South Dakota and Wyoming must submit a New Program
Strategies Application because those States did not receive a
Section 157 Innovative grant in FY 2004.
The State must certify to the following items (i) through (v)
and (vii) and (viii). The State may certify to item (vi).
(i) ----The State will use the funds awarded under this grant
program exclusively to implement a statewide safety belt program in
accordance with the requirements of Section 157(b) of P.L. 105-178
(TEA-21), as extended.
(ii) ----The State will administer the funds in accordance with
49 CFR Part 18 and OMB Circular A-87.
(iii) ----The State will conduct a statewide Mobilization of
high-visibility enforcement of its safety belt law from Monday, May
9 through Sunday, June 5, 2004. The Mobilization will include earned
media (press events, news conferences, etc.) spanning the entire 4-
week period; a paid advertising campaign, from Monday, May 16
through Sunday, May 29, featuring broadcast advertisements
delivering the Click It or Ticket message, or other enforcement
focused message that incorporates CIOT as a secondary theme. (All
media, creative scripts, and ads require explicit NHTSA approval;
intensified enforcement activities (e.g., safety belt checkpoints,
enforcement zones, saturation patrols) spanning the period from
Monday, May 23 through Sunday, June 5, and involving the
participation of local law enforcement agencies serving at least 85
percent of the State's population.
(iv) ----The State will conduct pre- and post-mobilization
observational surveys of safety belt use. The post-mobilization
observational survey will be a full statewide survey conforming to
NHTSA's Uniform Criteria, for which data collection will begin on or
shortly after Monday, June 6 and will conclude no later than July
10, 2005. The pre-mobilization observational survey will be either a
full statewide survey or a sub-sample survey derived from the full
survey design; data collection for the pre-observational survey will
begin no earlier than Friday, April 1, and conclude no later than
Sunday, May 8.
(v) ----The State will provide pre- and post-mobilization
observational survey data on safety belt use for the May, 2005
Mobilization within one month following the collection of the data.
(vi) ----(Optional) The State will conduct an additional program
of high-visibility enforcement of its safety belt law at one or more
time periods during 2005, subsequent to the May 9-June 5
mobilization.
(vii) ----The State will provide to the NHTSA Regional
Administrator, no later than 15 months after the grant award, a
report of activities carried out with grant funds and
accomplishments to date.
(viii) ----The State will comply with all applicable laws and
regulations, financial and programmatic requirements.
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Governor's Highway Safety Representative
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