[Federal Register: July 2, 2004 (Volume 69, Number 127)]
[Rules and Regulations]               
[Page 40481-40511]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr02jy04-14]                         


[[Page 40481]]

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Part III





Federal Trade Commission





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16 CFR Parts 315 and 456



Contact Lens Rule; Final Rule


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FEDERAL TRADE COMMISSION

16 CFR Parts 315 and 456

RIN 3084-AA95

 
Contact Lens Rule

AGENCY: Federal Trade Commission.

ACTION: Final rule.

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SUMMARY: In this document, the Federal Trade Commission (the 
``Commission'') issues a Final Rule implementing the Fairness to 
Contact Lens Consumers Act (the ``Act''), 15 U.S.C. 7601 et seq., which 
provides for the availability of contact lens prescriptions to patients 
and the verification of contact lens prescriptions by prescribers. This 
document also implements two clerical amendments to the Commission's 
Ophthalmic Practices Rules to clarify the distinction between those 
Ophthalmic Practices Rules and the Contact Lens Rule.

DATES: Effective Date: The Rule will become effective on August 2, 
2004.

ADDRESSES: Requests for copies of the Rule and the Statement of Basis 
and Purpose should be sent to the Commission's Public Reference Branch, 
Room 130, Federal Trade Commission, 600 Pennsylvania Avenue, NW., 
Washington, DC 20580. The complete record of this proceeding is also 
available at that address. Relevant portions of the proceeding, 
including the Rule and Statement of Basis and Purpose, are also 
available at the Commission's Web site, http://www.ftc.gov.


FOR FURTHER INFORMATION CONTACT: Division of Advertising Practices, 
Thomas Pahl or Char Pagar [(202) 326-3528], Federal Trade Commission, 
Bureau of Consumer Protection, Division of Advertising Practices, 600 
Pennsylvania Avenue, NW., Washington, DC 20580.

SUPPLEMENTARY INFORMATION: The Contact Lens Rule (``the Rule'') 
implements the requirements of the Fairness to Contact Lens Consumers 
Act (``the Act''), 15 U.S.C. 7601-7610. Specifically, the Rule: (1) 
Requires prescribers (such as optometrists and ophthalmologists) to 
provide patients with a copy of their contact lens prescription 
immediately upon completion of a contact lens fitting; (2) requires 
prescribers to provide or verify contact lens prescriptions to any 
third party designated by a patient; (3) prohibits prescribers from 
placing certain conditions on the release or verification of a contact 
lens prescription; (4) limits the circumstances under which a provider 
can require payment for an eye exam prior to releasing a contact lens 
prescription to a patient; (5) requires contact lens sellers to either 
obtain a copy of a patient's prescription or verify the prescription 
before selling contact lenses; (6) addresses the issue of private label 
contact lenses; (7) sets minimum expiration dates for contact lens 
prescriptions; (8) prohibits representations that contact lenses may be 
obtained without a prescription; (9) prohibits prescribers from using 
or requiring patients to sign any waiver or disclaimer of liability for 
the accuracy of an eye examination; (10) defines relevant terms; (11) 
establishes that violations of the proposed Rule will be treated as 
violations of a rule defining an unfair or deceptive act or practice 
under section 18 of the Federal Trade Commission Act; and (12) provides 
that State and local laws and regulations are preempted under certain 
circumstances.

Statement of Basis and Purpose

I. Introduction

    On December 6, 2003, President Bush signed the Act into law.\1\ 
Among other things, the Act requires that prescribers, including 
optometrists and ophthalmologists, provide contact lens prescriptions 
to their patients upon the completion of a contact lens fitting.\2\ The 
Act also mandates that prescribers verify contact lens prescriptions to 
third-party contact lens sellers who are authorized by consumers to 
seek such verification.\3\ The Act directs the Commission to prescribe 
implementing rules.\4\ Any violation of the Act or its implementing 
rules constitutes a violation of a rule under Section 18 of the Federal 
Trade Commission Act, 15 U.S.C. 57a, regarding unfair or deceptive acts 
or practices.\5\ The Act authorizes the Commission to investigate and 
enforce the Act in the same manner, by the same means, and with the 
same jurisdiction, powers, and duties, as a trade regulation rule under 
the Federal Trade Commission Act.\6\
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    \1\ 15 U.S.C. 7601-7610 (Pub. L. 108-164).
    \2\ Id. at 7601.
    \3\ Id. at 7601, 7603.
    \4\ Id. at 7607.
    \5\ Id. at 7608.
    \6\ Id.
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    The Commission published a Notice of Proposed Rulemaking and 
Request for Public Comment (``NPRM'') in the Federal Register on 
February 4, 2004,\7\ and the 60-day comment period closed on April 5, 
2004. The Commission received more than 7,000 comments. The commenters 
included nearly 6,000 individual consumers as well as prescribers, 
their State and national trade associations, contact lens sellers, 
State attorneys general, and others. Based on the rulemaking record, 
including the comments received, the Commission has modified the 
proposed Rule published in the NPRM and now promulgates a final rule as 
described in this Statement of Basis and Purpose.
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    \7\ 69 FR 5440 (Feb. 4, 2004).
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    In addition, the Commission enforces the Ophthalmic Practice 
Rules,\8\ which primarily require the release of eyeglass prescriptions 
to patients at the completion of an eye examination, and prohibit eye 
care practitioners from placing certain conditions on such release. The 
Commission today implements two clerical amendments, set forth in 
section III below, to clarify the relationship between the Ophthalmic 
Practices Rules and the Contact Lens Rule.
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    \8\ 16 CFR part 456.
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II. The Rule

    As noted above, the Commission published the proposed rule and 
accompanying analysis in the Federal Register on February 4, 2004.\9\ 
Unless specifically modified herein, all of the analysis accompanying 
the proposed rule in the NPRM is adopted and incorporated into this 
Statement of Basis and Purpose for the final rule.
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    \9\ 69 FR 5440 (Feb. 4, 2004).
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A. Section 315.1: Scope of Regulations

    Section 315.1 of the proposed Rule described the basis for, and the 
general scope of, the regulations in part 315--the ``Contact Lens 
Rule''--which implements the Fairness to Contact Lens Consumers Act. 
The Commission received no comments on this provision and adopts it 
without modification.

B. Section 315.2: Definitions

1. Definition of ``Business Hour''
    Congress recognized that consumers may be harmed if they face undue 
delays in receiving their contact lenses from a seller. Congress also 
acknowledged that consumers may be harmed if a seller provides contact 
lenses to a consumer based on an expired, inaccurate, or otherwise 
invalid prescription. Congress balanced these considerations in section 
4(d)(3) of the Act by allowing a seller to treat a prescription as 
``verified'' and sell contact lenses to a consumer if a prescriber has 
not notified the seller ``within eight (8) business hours, or a similar 
time as defined by the Commission,'' that a prescription is expired, 
inaccurate, or otherwise invalid.\10\
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    \10\ 15 U.S.C. 7603(d)(3).

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[[Page 40483]]

    The Act does not define ``business hour'' or set forth how to 
calculate ``eight business hours.'' The purpose of the verification 
period established under the Act, however, is to give prescribers an 
opportunity to determine whether prescriptions are expired, inaccurate, 
or otherwise invalid. Because prescribers make this determination 
during the hours that they are open, Congress apparently intended 
prescribers to have eight hours during which they are open for business 
to respond to a verification request.
    Accordingly, in the proposed Rule, the Commission defined 
``business hour'' as an hour between 9 a.m. and 5 p.m., during a 
weekday excluding Federal holidays. The definition further specified 
that for verification requests received between 9 a.m. and 5 p.m., 
``eight (8) business hours'' would be calculated from the first 
business hour that occurs after the seller provides the prescription 
verification request to the prescriber, and conclude after eight 
business hours have elapsed. For verification requests received by a 
prescriber during non-business hours, the calculation of eight business 
hours would begin at 9 a.m. on the next weekday that is not a Federal 
holiday, and would end at 9 a.m. on the following weekday.
    For the reasons discussed below, the Commission retains the 
definition of ``business hour'' as an hour between 9 a.m. and 5 p.m., 
during a non-holiday weekday. However, the Commission has revised the 
rule to provide sellers with the option of counting a prescriber's 
regular business hours on Saturdays, so long as the seller has actual 
knowledge of these hours. In addition, the Commission has revised the 
calculation of ``eight (8) business hours'' so that the verification 
period ends--and a seller may sell contact lenses--as soon as eight 
business hours have elapsed. Finally, the Commission clarifies that 
business hours are to be determined based on the time zone of the 
prescriber.
a. Actual Hours
    The Commission's proposed definition of ``business hour'' generated 
a substantial number of public comments. A number of comments sought a 
definition that reflects prescribers' actual business hours. For 
example, one large Internet-based contact lens seller urged that 
sellers should have the option of determining the actual business hours 
of a particular prescriber and using those as an alternative to the 
Rule's ``default'' business hours.\11\
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    \11\ 1-800 CONTACTS (Comment 1140). The Mercatus Center 
at George Mason University (Regulatory Studies Program) (Comment 
1087) made a similar proposal.
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    A number of prescribers and their trade associations also sought a 
definition of ``business hours'' that reflects actual business hours. 
These commenters, however, explained that the Commission's proposed 
definition did not take into account days when a prescriber's office is 
closed and the prescriber cannot respond to a verification request 
within eight business hours. These commenters sought various exceptions 
or extensions to the business hour definition to accommodate 
circumstances such as days the prescriber's office is regularly closed; 
days the prescriber is performing surgery; and days a prescriber is out 
of the office for continuing education, illness, vacation, or inclement 
weather.\12\ Many commenters also sought an exception for so-called 
``satellite offices,'' described as prescriber offices commonly located 
in rural areas and open only one or two days per week.\13\ Other 
commenters emphasized generally that actual prescriber business hours 
vary from those of other retail and Internet businesses, and urged the 
Commission to craft a rule that ``serves the best interests and safety 
of the consumers, not just those of contact lens sellers.'' \14\
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    \12\ E.g., American Optometric Association (Comment 
1149) (citing continuing education, vacation and illness); 
American Academy of Ophthalmology (Comment 1057) (9-5 
Monday through Friday does not address realities of ophthalmologic 
practice; approximately 40% of its members are solo practitioners; 
Rule should make exceptions for surgery days, continuing education, 
a weekday when the office is regularly closed, State or religious 
holidays, solo practitioner illness and/or vacation days, and for 
local, State, or federally mandated jury duty); New Jersey Academy 
of Ophthalmology (Comment 1126) (most physicians are closed 
one day per week and close for vacation several weeks per year; 
requiring coverage from 9-5 every Monday through Friday is 
unrealistic and unduly burdensome); Nebraska Optometric Association 
(Comment 1083) (seeking ``reasonable extensions'' of eight-
hour rule when doctor is absent for continuing education, vacation, 
or illness); Ohio Optometric Association (Comment  1151) 
(same, citing continuing education obligations, illness, vacation, 
periods of unplanned practice interruptions); New Mexico Optometric 
Association (Comment  1081) (continuing education, vacation 
and illness); C. Lesko, M.D., FACS (Comment 960) (performs 
surgery two days a week); Kansas Optometric Association (Comment 
1153) (citing continuing education (24 hours per year in 
Kansas), vacation and illness); American Society of Cataract and 
Refractive Surgery (Comment 1148); E. Lamp, O.D. (Comment 
714).
    \13\ E.g., Kansas Optometric Association (Comment 1153) 
(citing approximately 60 satellite offices in State); Kentucky 
Optometric Association (Comment 1101); Colorado Optometric 
Association (Comment 1067); American Optometric Association 
(Comment 1149); Nebraska Optometric Association (Comment 
1083) (seeking ``reasonable extension'' of eight-hour rule 
for verifications sent to satellite offices); Pennsylvania 
Optometric Association (Comment 959); Ohio Optometric 
Association (Comment  1151); New Mexico Optometric 
Association (Comment  1081); B.L.Whitesell, O.D. (Comment 
1115); S. Wagner, M.D. (Comment 928). A number of 
these commenters explained that the records for patients of 
satellite offices are often kept at the satellite office and thus, 
on days the office is not open, are not readily accessible for 
verification during an eight-hour window.
    \14\ A.L. Warner (Comment 706).
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    Few of the voluminous comments received on this issue proposed a 
means of accommodating the requested exceptions. Some suggested 
providing a longer verification period generally,\15\ while others 
suggested that the prescriber's office be permitted to inform the 
seller of the prescriber's return date, or the date on which the office 
would next be open, at which time the eight business hour verification 
period would commence.\16\ One commenter suggested that, prior to 
requesting verification, a seller should first have to determine that 
the prescriber's office is open and that the prescriber will be present 
in the office during the next eight hours.\17\
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    \15\ E.g., Texas Ophthalmological Association (Comment 
1117).
    \16\ E.g., American Optometric Association (Comment 
1149); Ohio Optometric Association (Comment  
1151); American Society of Cataract and Refractive Surgery (Comment 
1148) (prescriber could be required to leave information on 
answering service, voicemail, or answering machine); B.L. Whitesell, 
O.D. (Comment 1115) (willing to tell sellers what his hours 
are); K. Driver, O.D. (Comment 273) (same); S. Wagner, M.D. 
(Comment 928) (Rule should allow prescriber to respond 
within eight hours to a faxed request to a satellite office, 
providing a specific statement that the records are in a remote 
location and will be available for review on a certain date). See 
also Pennsylvania Optometric Association (Comment 959) 
(stating some of its members have contacted seller and asked them to 
fax verification request to the main office but seller refused).
    \17\ Tupelo Eye Clinic/Chappell (Comment 11). Other 
commenters made similar suggestions. E.g., New Jersey Academy of 
Ophthalmology (Comment 1126) (suggesting physicians be 
permitted extra time beyond the eight business hours to comply, or 
exempting from liability physicians who could not verify a 
prescription due to office closure); Your Family Eye Doctors, Inc. 
(Comment 705) (recommending 24 business hours for 
verification rather than eight, to accommodate satellite offices); 
G. Lozada (Comment 1063) and Opticians Association of Ohio 
(Comment 1156) (also suggesting 24 hours); American Academy 
of Ophthalmology (Comment 1057) (suggesting time period for 
verification begin at 9:00 a.m. on the next business weekday that 
the office is open).
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    Having considered these comments, the Commission declines to adopt 
an actual hours or other prescriber-specific approach to business 
hours. Evidence in the record indicates that there are more than 50,000 
prescribers in the United

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States,\18\ and that actual business hours vary widely among them.\19\ 
It likely would be difficult and burdensome--perhaps impossible--for 
some sellers to determine and keep track of the actual hours of 50,000 
prescribers.\20\ By contrast, a general rule using a uniform definition 
of business hours for all prescribers provides clarity and relative 
ease of compliance and enforcement. Moreover, there does not appear to 
be any practical way to accommodate the myriad circumstances during 
which the offices of 50,000 individual prescribers may be closed or 
otherwise not able to respond to a prescription verification 
request.\21\
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    \18\ See, e.g., American Optometric Association (Comment 
1137) (representing some 33,000 members). In addition, the 
American Academy of Ophthalmology has represented to Commission 
staff that it represents approximately 17,000 members.
    \19\ See, e.g., comments discussed supra; 1-800 CONTACTS 
(Comment 1140) at attachment 32 (survey of prescribers' 
actual hours).
    \20\ Cf. AC Lens (Comment  974) (arguing that Rule 
should not exclude State or local holidays as business days because 
doing so would put unreasonable burden on smaller entities in other 
States that have no practical way to track down such holidays in all 
50 States).
    \21\ The suggestion that a prescriber's staff be permitted to 
contact the seller and inform them of the prescriber's absence--and 
thereby obtain an extension to the eight hour verification period--
is simply not practical. Such a system would work only if 
prescribers' offices were staffed on the relevant day, and the 
public comments made clear that in many cases the office is simply 
closed--e.g., because it is a satellite office, the office is 
regularly closed on a certain weekday, or due to inclement weather.
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    In addition, several commenters, including optometric associations 
and one State board, voiced support for the proposed definition, 
particularly its limitation to weekdays and non-holidays.\22\ One 
commenter stated that ``it would be impractical for the Commission to 
craft store- or prescriber-specific rules.'' \23\ Similarly, other 
commenters opposed exceptions or extensions for days a prescriber's 
office may be closed for vacation, State or local holidays, or other 
reasons. These commenters argued that making such exceptions would 
impose undue burdens on small sellers to keep track of such closures, 
thereby harming their ability to compete with larger sellers. These 
commenters also argued that it would unreasonably delay delivery of 
contact lenses to consumers.\24\
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    \22\ E.g., Florida Board of Optometry (Comment 1100); 
National Association of Optometrists and Opticians (Comment 
1146) (supporting limitation to weekdays and non-holidays); 
American Optometric Association (Comment 1149) (supporting 
proposed definition because it ``recognizes the fact that while some 
offices are open on some Saturdays, most are not open every 
Saturday, and many are not open any Saturday'').
    \23\ National Association of Optometrists and Opticians (Comment 
1146).
    \24\ AC Lens (Comment  974); R.Weigner (Comment 
1118) (information about State and local holidays is not 
available to national mail order and internet firms; even if it were 
available, it would be cost-prohibitive to implement and would 
stifle competition).
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b. General Rule
    Having determined that a general rule using uniform business hours 
is preferable to an actual hours standard, the Commission discusses 
below the remaining comments received on its proposed definition and 
the revisions the Commission has made to the Rule in response.
1. Monday Through Friday
    A number of commenters offered alternative definitions of business 
hours. A few commenters, including the California Board of Optometry, 
urged the Commission to consider adopting a verification time period 
that tracks California State law.\25\ Under California's prescription 
release law, a prescription is verified if the prescriber does not 
respond by or before the same time on the next business day after the 
seller requested verification, or by 2 p.m. the next business day, 
whichever is earlier.\26\
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    \25\ E.g., California Board of Optometry (Comment 21); 
Hon. Jim Matheson, U.S. House of Rep. (Comment 1237); L. 
Correa, California Assembly Rep. (Comment 1142); Citizens 
for a Sound Economy (Comment 1108) (noting the California 
law ``has been in place for over a year, and has worked well''); 
William F. Shughart, II, Ph.D. (Comment 975) (on behalf of 
1-800-CONTACTS).
    \26\ California's statute took effect in January 2003, just over 
one year before the Fairness to Contact Lens Consumers Act took 
effect.
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    One contact lens seller, Wal-Mart, proposed a ``24-hour'' rule, 
somewhat similar to California's, under which the verification period 
would expire at the same time on the next business day after the 
prescriber received the verification request.\27\
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    \27\ Wal-Mart Optical Division (Comment 1070).
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    Another seller, 1-800 CONTACTS, proposed defining ``business 
hours'' as 9 a.m. to 6:30 p.m., Monday through Friday, and 9 a.m. to 4 
p.m. on Saturday, based on a survey of actual prescriber business 
hours.\28\ The survey itself concluded that a ``standardized work 
week'' for optical goods retailers is 9 a.m. to 6:15 p.m. Monday 
through Thursday, 9 a.m. to 6 p.m. Friday, and 9 a.m. to 4:15 p.m. 
Saturday.\29\
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    \28\ 1-800 CONTACTS (Comment 1140). The survey, 
submitted as part of the record in this proceeding, was prepared by 
Synovate, a market research firm, and consisted of 300 telephone 
interviews for each of four retail channels--independent 
optometrists, ophthalmologists, optical retail chains (e.g., 
LensCrafters, Pearle Vision), and mass merchandisers (e.g., Wal-
Mart, Target, Costco)--asking about store business hours. See 
Comment 1140, attachment 32. From the interview results, 
average opening and closing times were determined for each day of 
the week for each retail channel as follows:
    Mass merchandisers: approximately 9:15 a.m. to 8:35 p.m. Monday 
through Friday, Saturday 8:45 a.m. to 7:25 p.m., Sunday 11:25 a.m. 
to 5:05 p.m.
    Retail optical chains: approximately 9:45 a.m. to 7:25 p.m. 
Monday through Thursday, Friday 9:40 a.m. to 7:15 p.m., Saturday 
9:40 a.m. to 6:05 p.m., Sunday 11:35 a.m. to 5:15 p.m. (49% are 
closed Sunday).
    Independent optometrists: approximately 9 a.m. to 5:50 p.m. 
Monday, Tuesday, Thursday, Wednesday 9 a.m. to 5:35 p.m., Friday 
8:50 a.m. to 5:20 p.m., Saturday 9 a.m. to 2:40 p.m. (39% are closed 
Saturday, 91% are closed Sunday).
    Ophthalmologists: approximately 8:35 a.m. to 5:10 p.m. Monday 
through Thursday, Friday 8:30 a.m. to 4:35 p.m., Saturday 8:40 a.m. 
to 1:25 p.m. (75% are closed Saturday, 98% are closed Sunday).
    [For purposes of simplicity, the Commission has rounded off some 
of the averages set forth in the survey results to the closest 5-
minute increment.] Then, final average daily opening and closing 
times--combining all four channels--were determined by weighting 
each channel's average to match the actual incidence of lenses 
dispensed among the four channels.
    \29\ See Comment 1140, attachment 32.
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    Finally, a group of 34 State Attorneys General commented that the 
proposed definition was too narrow because many prescribers are open 
longer hours and on weekends.\30\ The Attorneys General offered three 
alternatives, with a preference for a definition that would allow the 
eight-hour verification period to end when the eight business hours 
elapse, not at the start of the next business hour.\31\
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    \30\ State Attorneys General (Comment 1114). This 
comment represented the views of the Attorneys General representing 
Alabama, Arizona, California, Colorado, Connecticut, Delaware, 
Hawaii, Iowa, Louisiana, Maine, Maryland, Massachusetts, Michigan, 
Minnesota, Mississippi, Missouri, Nevada, New York, North Dakota, 
Commonwealth of the Northern Mariana Islands, Ohio, Oklahoma, 
Oregon, Rhode Island, South Carolina, South Dakota, Utah, Virginia, 
Washington, West Virginia, Wisconsin, and Wyoming. The Attorney 
General of Idaho filed a separate comment (Comment 1176) 
joining the other States.
    The Independent Women's Forum (Comment 1236) raised 
many of the same arguments as the State Attorneys General, and 
argued that the proposed definition of ``business hours'' would 
``seriously undermine[] women's autonomy by reversing the 
conveniences that have been created, in part, to support working 
women and mothers.'' See also Hon. J. Sensenbrenner (Comment 
 1246) (arguing proposed definition ``bears no relation to 
the way either consumers or retailers behave''); Progressive Policy 
Institute (Comment 1141) (recommending broader definition 
of business hour because eye care providers can sell contact lenses 
to consumers any time they are open but would only have to verify 
prescriptions between 9-5 on weekdays); Americans for Prosperity 
(Comment 1145) (proposed definition is not grounded in 
actual practices of the eye care industry).
    \31\ The other alternatives were: (1) Using an ``actual hours'' 
standard under which sellers would be obligated to know the actual 
business hours of each prescriber, and would be permitted to presume 
verification (and ship an order) after the prescriber had received 
the request and been open for eight business hours; and (2) allowing 
sellers the option of using the 9 a.m. to 5 p.m. non-holiday weekday 
definition or the actual prescriber business hours. See Comments 
1114, 1176.

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[[Page 40485]]

    The Commission addresses the commenters' specific proposals in 
detail below. However, having considered the comments, the Commission 
has decided to retain the proposed definition of ``business hour'' as 
an hour between 9 a.m. to 5 p.m. on a non-holiday weekday. Evidence in 
the record clearly indicates that the 50,000 prescribers in the United 
States vary as to their actual business hours--in some cases widely. 
However, the Act clearly contemplates that prescribers should have a 
reasonable opportunity when they are open to respond to verification 
requests. The evidence indicates that most prescribers are open Monday 
through Friday, and that most are open for at least eight hours per 
day. Some appear to open earlier than 9 a.m., and some appear to be 
open after 5 p.m., but a 9 a.m. to 5 p.m. rule generally should provide 
these prescribers eight hours during which they are actually open to 
respond to prescription verification requests.\32\ Moreover, such a 
general rule should be easy for sellers and prescribers to apply, 
because eight business hours would usually end at the exact same time 
on the following business day. For example, if a verification request 
is received at 2 p.m. on a Tuesday, the prescriber would have until 2 
p.m. on Wednesday to respond.
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    \32\ The Commission notes that this rule has a similar practical 
effect as the California model and the ``24-hour rule'' promoted by 
a number of commenters. In many cases, the verification period will 
expire at the same time, on the next business day, after the 
prescriber receives the request, regardless of which model is 
utilized. For example, a request received at 10 a.m. on a Tuesday 
would be deemed verified at 10 a.m. on Wednesday under the 
Commission's definition, the California model, or the 24-hour rule. 
In some instances, the Commission's Rule will result in quicker 
verification than under other proposed models; for requests received 
prior to 9 a.m. on a Monday through Friday, the prescription will be 
verified at 5 p.m. that same day rather than at 9 a.m. the following 
business day under the California model or the 24-hour rule.
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2. Saturday
    Several commenters urged the Commission to include Saturday 
business hours in the Rule's definition of ``business hours.'' \33\ 
Sellers argued that many prescribers are, in fact, open on Saturdays, 
and that current retail operations in the United States typically 
include Saturday business hours.\34\ The California Board of Optometry 
noted that California's prescription release law recognizes Saturday as 
a business day--``to accommodate the operational needs of contact lens 
sellers''--and argued this model has proven successful.\35\
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    \33\ E.g., California Board of Optometry (Comment 21); 
AC Lens (Comment  974); Costco Wholesale Corporation 
(Comment 1061); 1-800 CONTACTS (Comment 1140); 
Wal-Mart Optical Division (Comment 1070); Citizens for a 
Sound Economy (Comment 1108).
    \34\ E.g., 1-800 CONTACTS (Comment 1140); Costco 
Wholesale Corporation (Comment 1061); See also Wal-Mart 
(Comment 1070) (arguing that many working people can only 
shop in the evening, and that ``contact lens prescribers should be 
presumed to work normal business hours on days when most other 
people work, whether or not they actually do so'').
    \35\ California Board of Optometry (Comment 21). By 
contrast, however, the California Optometric Association argued 
against including Saturday business hours. See Comment 
1158.
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    Other commenters, however, pointed out that many prescribers are 
not open on Saturdays.\36\ The evidence in the record supports this 
argument, indicating that a significant number of prescribers are not 
regularly open on Saturdays. Survey data indicates that 39% of 
optometrists and 75% of ophthalmologists are closed on Saturday,\37\ 
and that these groups issue a substantial majority of contact lens 
prescriptions. This conclusion is generally consistent with the 
estimates that some prescribers made in their comments.\38\
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    \36\ E.g., National Association of Optometrists and Opticians 
(Comment 1146); American Optometric Association (Comment 
1149).
    \37\ See 1-800 CONTACTS (Comment 1140) at attachment 
32.
    \38\ National Association of Optometrists and Opticians (Comment 
1146) (estimating more than half practitioners are not open 
on Saturdays; supporting limitation to non-holiday weekdays); 
American Optometric Association (Comment 1149) (supporting 
proposed definition of business hours because it ``recognizes the 
fact that while some offices are open on some Saturdays, most are 
not open every Saturday, and many are not open any Saturday'').
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    Based on the comments and evidence, the Commission has revised the 
Rule to give sellers the option of determining whether an individual 
prescriber in fact has regular Saturday business hours, and, if so, to 
include those hours in the eight-hour verification period prescribed in 
section 315.5(c)(3). A rule requiring that Saturday hours be counted as 
business hours would deny many prescribers who are not open a 
reasonable opportunity to respond to prescription verification 
requests. At the same time, not counting Saturdays at all would deny 
consumers the opportunity to have their prescriptions verified by those 
prescribers who are open, and to receive their lenses more quickly.
    Because it may be burdensome for some sellers to obtain actual 
knowledge of prescribers' Saturday business hours,\39\ the Commission 
concludes that the Rule should provide sellers the option of counting 
those hours, rather than requiring them to do so. This approach will 
enable a consumer whose prescriber is open on Saturday, and who wants 
to receive lenses as quickly as possible, to find a seller that will 
determine the prescriber's Saturday hours. In addition, this approach 
should be easy for prescribers to implement, because only those that 
are open will have to respond to verification requests on Saturdays.
---------------------------------------------------------------------------

    \39\ Cf. AC Lens (Comment  974) (arguing that Rule 
should not exclude State or local holidays as business days because 
doing so would put unreasonable burden on smaller entities in other 
States that have no practical way to track down such holidays in all 
50 States).
---------------------------------------------------------------------------

    To facilitate the use of Saturday business hours, the final Rule 
incorporates two related revisions to the proposed Rule. First, a 
seller that exercises its option to count a prescriber's regular 
Saturday business hours must state those hours clearly on the 
verification request.\40\ This requirement will alert the prescriber 
that the seller is in fact counting Saturday hours--so that the 
prescriber can respond appropriately--and also provide an opportunity 
for the prescriber to notify the seller if the seller uses the wrong 
hours. Second, a seller exercising its option to count a prescriber's 
regular Saturday business hours must maintain a record of those hours 
and the basis for the seller's actual knowledge of what those hours 
are--i.e., how the seller determined the hours.\41\ These related 
provisions are intended to promote accuracy by sellers and facilitate 
enforcement.
---------------------------------------------------------------------------

    \40\ See discussion of section 315.5(b) infra.
    \41\ See discussion of section 315.5(g) infra.
---------------------------------------------------------------------------

3. Sunday
    The proposed definition of ``business hour'' excluded Sundays. The 
Commission did not receive any comments advocating the inclusion of 
Sundays in business hours. The evidence in the record also suggests 
that most prescribers are closed that day.\42\ Accordingly, the 
Commission retains the exclusion of Sundays from the definition of 
business hour.
---------------------------------------------------------------------------

    \42\ See, e.g., 1-800 CONTACTS (Comment 1140) at 
attachment 32 (indicating 49% of retail optical chains, 91% of 
independent optometrists, and 98% of ophthalmologists are closed on 
Sunday).
---------------------------------------------------------------------------

4. Federal Holidays
    The Commission's proposed definition of ``business hour'' did not 
count Federal holidays. One commenter suggested that the definition 
should include all Federal holidays except the ``major'' ones--i.e., 
Christmas, New Year's Day, and Thanksgiving--because ``most 
businesses'' are open on the other Federal holidays.\43\ The record in 
this

[[Page 40486]]

proceeding, however, does not provide evidence indicating that most 
prescribers are open on the other Federal holidays. Because the Act is 
intended to give prescribers eight business hours during which they are 
open to respond to a verification request, the Commission declines to 
count ``non-major'' Federal holidays in the definition of business hour 
and, accordingly, retains the proposed definition of ``business hour'' 
as excluding Federal holidays.
---------------------------------------------------------------------------

    \43\ Wal-Mart Optical Division (Comment 1070). See also 
AC Lens (Comment 974) (arguing that Federal holidays should 
only be the major ones when majority of retail businesses are 
closed).
---------------------------------------------------------------------------

c. Calculation of Eight Business Hours
    The Commission received a number of comments on its proposed method 
of calculating eight business hours, some of which are discussed above. 
Under the proposed Rule, the eight-hour verification period would have 
expired--and a seller could ship a customer's order--at the start of 
the next business hour after eight such hours had elapsed. Overall, 
these comments objected to the ``eight-hours-plus-one-day'' 
verification period that would result in some circumstances.\44\ For 
example, the State Attorneys General argued that the eight hours should 
not exceed one business day; otherwise, it would undermine the Act's 
intent to increase consumer choice and convenience.\45\ They pointed 
out that the Act deems a prescription verified if the prescriber does 
not respond ``within'' eight hours. The proposed Rule's requirement 
that seller wait longer than those eight hours--and often an extra 
day--before shipping is not justified and likely will have 
anticompetitive effects.\46\
---------------------------------------------------------------------------

    \44\ E.g., Hon. J. Sensenbrenner (Comment  1246) 
(objecting to the eight-hours-plus-one-day calculation of eight 
business hours).
    \45\ State Attorneys General (Comments 1114, 
1176).
    \46\ See also The Independent Women's Forum (Comment 
1236) (objecting to ``eight-hours-plus-one-day'' 
calculation); Hon. J. Sensenbrenner (Comment 1246) (same). 
In addition, hundreds of consumers stated that an eight-hour-plus-
one-day verification period was too long. See, e.g., Comments 
142, 143, 431, 463, 555, 571, 602-05, 616, 617, 620, 629, 
631-36, 638, 640, 641, 644-47, 649, 670, 674, 680, 682, 685, 690, 
691, 697, 709, 710, 726, 727, 731, 732, 746-51, 753, 754, 755, 760, 
763, 766, 777, 779, 782, 787-89, 799, 803.
---------------------------------------------------------------------------

    The Commission recognizes that its proposed method of calculation 
would have imposed significant delays on sellers and consumers under 
some limited circumstances. For example, a verification request 
received after 5 p.m. on a Tuesday would not be deemed verified until 9 
a.m. on Thursday. In addition, a request received after 5 p.m. on a 
Friday would not be deemed verified until 9 a.m. the following 
Tuesday--or at 9 a.m. the following Wednesday if Monday were a Federal 
holiday. Although the latter scenario would not occur frequently, such 
delay would have been significant.
    Accordingly, the Commission has clarified in the final Rule that 
the eight-hour verification period ends--and a seller may sell contact 
lenses--when eight business hours have elapsed. Thus, for example, if a 
prescriber receives a proper verification request before 9 a.m., the 
seller may ship a customer's order at 5:01 p.m. if the prescriber has 
not responded that the prescription is expired, inaccurate, or 
otherwise invalid. Under this approach, prescribers will have a 
reasonable opportunity to respond to verification requests, and 
consumers will obtain the benefits from expeditious verification.
    In addition, the Commission has clarified that the time period is 
calculated from the time the prescriber receives a proper verification 
request from a seller, rather than when the seller provides the request 
to the prescriber as stated in the proposed Rule.\47\ That is, if a 
prescriber receives a verification request during business hours (as 
defined in the final Rule), the eight-hour verification period begins 
immediately; if a prescriber receives a request during non-business 
hours, the eight hours begins at the start of the next business hour. 
This clarification is necessary to harmonize the definition of 
``business hour'' with section 4(d)(3) of the Act, which provides that 
a prescription is verified if the prescriber fails to communicate 
``within eight (8) business hours after receiving from the seller'' the 
information required to make a verification request.\48\
---------------------------------------------------------------------------

    \47\ The proposed Rule had stated that eight business hours 
would begin ``at the time that the seller provides the prescription 
verification request to the prescriber.'' 69 FR at 5441.
    \48\ 15 U.S.C. 7603(d).
---------------------------------------------------------------------------

d. Time Zone
    A number of prescribers, as well as national and state optometric 
associations, commented that the Rule should specify that business 
hours are calculated based on the prescriber's time zone, not the 
seller's.\49\ The Commission agrees that the Rule should make clear 
which time zone applies. Given that Congress intended to give 
prescribers eight business hours during which they are open to verify 
prescriptions,\50\ the Commission concludes that ``business hour'' 
should be determined based on the prescriber's time zone, and has 
revised the Rule accordingly.
---------------------------------------------------------------------------

    \49\ E.g., M. Spittler (Comment 158); Wheaton Eye 
Clinic (Comment 416); C.W. Kissling, O.D. (Comment 
452); E. Attaya (Comment 952); Pennsylvania 
Optometric Association (Comment 959); Olathe Family Vision 
(Comment 971); Kansas Optometric Association (Comment 
1153); Colorado Optometric Association (Comment 
1067); New Mexico Optometric Association (Comment 
1081); Kentucky Optometric Association (Comment 
1101); National Association of Optometrists and Opticians 
(Comment 1146); American Optometric Association (Comment 
1149); Ohio Optometric Association (Comment 1151); 
California Optometric Association (Comment 1158). Two other 
commenters more generally asked the Commission to specify which time 
zone applies. K. Poindexter (Comment 260); E. Lamp, O.D. 
(Comment 714).
    \50\ 15 U.S.C. 7603(d).
---------------------------------------------------------------------------

2. Definition of ``Commission'
    The proposed Rule defined ``Commission'' to mean the Federal Trade 
Commission.\51\ The Commission received no comments on this definition 
and adopts it, without modification, in the final Rule.
---------------------------------------------------------------------------

    \51\ See 69 FR at 5448.
---------------------------------------------------------------------------

3. Definition of ``Contact Lens''
    The Act does not define the term ``contact lens.'' In the NPRM, the 
Commission asked whether the Rule should define the term and, if so, 
whether the definition should include non-corrective (e.g., decorative) 
lenses.\52\
---------------------------------------------------------------------------

    \52\ 69 FR at 5447.
---------------------------------------------------------------------------

    The Commission received a number of comments on this issue. Most 
commenters recommended defining the term, and most urged the Commission 
to specifically include ``cosmetic,'' ``decorative,'' or ``non-
corrective'' lenses, or otherwise explicitly state that the Rule 
applies to all contact lenses.\53\ The primary reason stated was that 
both corrective and non-corrective lenses pose health risks to 
consumers and therefore a prescription should be required to obtain 
them. One commenter also stated that Congress did not draw any 
distinction in the Act between different types of lenses, and therefore 
the definition in the Rule should not.\54\
---------------------------------------------------------------------------

    \53\ K. Green (Comment 4); C. Smith (Comment 
6); M. Davis (Comment 8); M. Walker (Comment 
10); W. Lindahl (Comment 16); W. West (Comment 
126); Poindexter (Comment 260); Illinois 
Optometric Association (Comment 1005); Kansas Board of 
Examiners in Optometry (Comment 1007); American Optometric 
Association (Comment 1149); Kansas Optometric Association 
(Comment 1153); New Mexico Optometry Association (Comment 
1081); Ohio Optometric Association (Comment  
1151); California Optometric Association (Comment 1158).
    \54\ American Optometric Association (Comment 1149).
---------------------------------------------------------------------------

    Two commenters noted, however, that some cosmetic lenses currently 
are available without a prescription.\55\ To

[[Page 40487]]

avoid ambiguity about the Rule's applicability to such lenses, one of 
these commenters recommended that the Commission define ``contact 
lens'' as ``any contact lens for which state or federal law requires a 
prescription.'' \56\
---------------------------------------------------------------------------

    \55\ American Society for Cataract and Refractive Surgery 
(Comment 1148); Mercatus Center at George Mason University 
(Regulatory Studies Program) (Comment 1087).
    \56\ Mercatus Center at George Mason University (Regulatory 
Studies Program) (Comment 1087).
---------------------------------------------------------------------------

    The Act focuses on the release and verification of contact lens 
prescriptions. The Act also prohibits advertising that contact lenses 
``may be obtained without a prescription.'' \57\ The Commission thus 
concludes that Congress intended the Act and implementing Rule to cover 
only contact lenses for which a prescription is required. Accordingly, 
the Commission has decided to add the following definition to the Rule: 
``For purposes of the Rule, `contact lens' means any contact lens for 
which state or federal law requires a prescription.''
---------------------------------------------------------------------------

    \57\ 15 U.S.C. 7605.
---------------------------------------------------------------------------

4. Definition of ``Contact Lens Fitting''
    Section 11(1) of the Act defines a ``contact lens fitting'' as 
``the process that begins after an initial eye examination for contact 
lenses and ends when a successful fit has been achieved or, in the case 
of a renewal prescription, ends when the prescriber determines that no 
change in the existing prescription is required.'' \58\ The Act states 
that the fitting process ``may include--(a) an examination to determine 
lens specifications; (b) except in the case of a renewal of a contact 
lens prescription, an initial evaluation of the fit of the contact lens 
on the eye; and (c) medically necessary follow-up examinations.'' \59\ 
The definition of ``contact lens fitting'' in the proposed Rule was 
taken verbatim from the Act.\60\ For the reasons set forth below, the 
Commission adopts this definition without modification in the final 
Rule.
---------------------------------------------------------------------------

    \58\ Id. at 7610(1).
    \59\ Id.
    \60\ See 69 FR at 5448.
---------------------------------------------------------------------------

    A number of commenters suggested that the term ``medically 
necessary follow-up examinations'' be defined specifically in the final 
Rule.\61\ Based on the record, the Commission lacks the expertise to 
define this term; moreover, it seems unlikely that even medical 
professionals could list in advance all circumstances in which there 
are valid medical reasons for a follow-up examination. Accordingly, the 
Commission declines to define that term in the final Rule at this time. 
The Commission, however, expects prescribers to exercise sound 
professional judgment when determining if follow-up exams are 
``medically necessary'' based on appropriate and objective standards of 
medical care.
---------------------------------------------------------------------------

    \61\ Consumers Union (Comment 1139) (recommending that 
follow-up examinations must be medically indicated and occur within 
30 days of the original fitting exam); R. Weigner (Comment 
1118) (follow-up examination should be ``more strictly 
defined so it cannot extend indefinitely''); American Society for 
Cataract and Refractive Surgery (Comment 1148) (opposing a 
Commission-determined standard, but recommending the Rule expressly 
state ``as reasonably determined by the prescriber''); Illinois 
Optometric Association (Comment 1005) (seeking a broader 
definition such as ``medically necessary follow-up examinations and/
or sufficient follow up and lens parameter adjustment to minimize 
the risks of contact lens complications as much as clinically 
possible''); Dr. K. Poindexter (Comment 260).
    One trade association also requested a clarification that the 
initial evaluation includes giving a patient a pair of lenses to 
wear on a trial basis, and that the fitting is not complete until 
the prescriber settles on the final prescription. American Society 
for Cataract and Refractive Surgery (Comment 1148). The 
Commission believes that the proposed definition of ``contact lens 
fitting'' clearly and sufficiently indicates that a contact lens 
fitting may include an initial evaluation of the fit of the contact 
lens on the eye (except in the case of renewals) as well as any 
medically necessary follow-up exams.
---------------------------------------------------------------------------

5. Definition of ``Contact Lens Prescription''
    Section 11(3) of the Act defines a ``contact lens prescription'' as 
``a prescription, issued in accordance with State and Federal law, that 
contains sufficient information for the complete and accurate filling 
of a prescription for contact lenses, including the following: (a) The 
name of the patient; (b) the date of examination; (c) the issue date 
and expiration date of prescription; (d) the name, postal address, 
telephone number, and facsimile telephone number of prescriber; (e) the 
power, material or manufacturer or both of the prescribed contact lens; 
(f) the base curve or appropriate designation of the prescribed contact 
lens; (g) the diameter, when appropriate, of the prescribed contact 
lens; and (h) in the case of a private label contact lens, the name of 
the manufacturer, trade name of the private label brand, and, if 
applicable, trade name of equivalent brand name.'' \62\ The definition 
of ``contact lens prescription'' in the proposed Rule was taken 
verbatim from Section 11(3) of the Act.\63\ For the reasons set forth 
below, the Commission adopts the proposed definition without 
modification in the final Rule.
---------------------------------------------------------------------------

    \62\ 15 U.S.C. 7610(3).
    \63\ See 69 FR at 5488.
---------------------------------------------------------------------------

a. Number of Lenses Prescribed
    Several prescriber trade associations,\64\ one state optometry 
board,\65\ and numerous individual prescribers \66\ recommended that 
the Commission revise the definition to require the inclusion on the 
prescription of the number of lenses or refills allowed. Many of these 
commenters expressed concerned that the absence of such information 
would allow patients to circumvent the prescription expiration date by 
purchasing additional quantities of lenses before the prescription 
expires.\67\ One of these commenters pointed out that the Act 
contemplates that quantity limits are appropriate because it mandates 
that sellers include the quantity ordered in their verification 
requests.\68\
---------------------------------------------------------------------------

    \64\ American Optometric Association (Comment 1149); 
Illinois Optometric Association (Comment 1005); Kentucky 
Optometric Association (Comment 1101).
    \65\ Kansas Board of Examiners in Optometry (Comment 
1007).
    \66\ E.g., E. Attaya (Comment 952); G. Barker (Comment 
125); S. Carlson, O.D. (Comment 906); M. R. Carter 
(Comment 3); M. Dean (Comment 457); D. Deeds 
(Comment 13); K. Green (Comment 4); W. Lindahl 
(Comment 16); M. Palermo, O.D. (Comment 22); M. 
Walker (Comment 165); Your Family Eye Doctors, Inc. 
(Comment 705).
    \67\ E.g., Kansas Board of Examiners in Optometry (Comment 
1007); W. Lindahl (Comment 16).
    \68\ American Optometric Association (Comment 1149).
---------------------------------------------------------------------------

    Sellers, in contrast, noted that the Act does not provide for 
prescribers to limit the number of boxes or units dispensed so long as 
the prescription is current.\69\ The sellers further argued that such 
restrictions could be used to impose expiration dates shorter than 
those contemplated under the Act. Moreover, an academic ophthalmologist 
commented that allowing prescribers to limit the number of refills 
might encourage patients to overwear contact lenses in order to 
``stretch'' their prescriptions to the end of the expiration 
period.\70\ The same commenter noted that, if quantity limits are 
imposed, patients who tear or lose their lenses or who have to replace 
lenses more frequently may have prescriptions that run out before they 
expire. In addition, one seller contended that patients may choose to 
replace lenses more frequently than recommended by their prescriber, 
and that such potentially healthier choices could be precluded if 
prescriptions limit

[[Page 40488]]

the number of lenses that can be dispensed.\71\
---------------------------------------------------------------------------

    \69\ AC Lens (Comment 974); William F. Shughart, II, 
Ph.D., on behalf of 1-800-CONTACTS (Comment 975) .
    \70\ P.S. D'Arienzo, M.D. (Comment 1056).
    \71\ AC Lens (Comment 974).
---------------------------------------------------------------------------

    After reviewing the comments, the Commission has decided not to 
modify the definition of contact lens prescription to require the 
inclusion of the quantity of lenses or refills allowed. The Act does 
not require the inclusion of quantity information on the prescription. 
In addition, if the quantity of lenses is included on the prescription, 
then prescribers may use quantity limits to impose prescription 
expiration dates that are effectively shorter than the one-year period 
imposed under the Act. Moreover, it is not necessary to include the 
quantity of lenses on the prescription to limit patients' ability to 
circumvent the expiration date. Section 315.5(b) requires verification 
requests to contain the quantity of lenses ordered, and as discussed 
below in section 315.5(d), the quantity ordered may be a legitimate 
basis for a prescriber to treat a request for verification of a 
prescription as ``inaccurate.'' The verification process itself thus 
generally allows prescribers to prevent patients from ordering 
excessive contact lenses.
    The Commission recognizes that some State laws or regulations may 
require prescribers to include such information on the prescription. 
Prescribers in States without such requirements may also choose to 
include such information on the prescription.
    The Commission, however, emphasizes that prescribers may not use 
quantity limits to frustrate the prescription expiration requirements 
imposed by section 315.6 of the final Rule. The quantity of lenses or 
refills specified in the prescription must be sufficient to last 
through the prescription's expiration date, which typically will be one 
year after the issue date. If a lesser quantity of lenses or refills is 
specified in the prescription, the prescriber must have a legitimate 
medical reason for doing so, and the requirements imposed by section 
315.6(b) of the final Rule on writing a prescription for less than one 
year must be met.
b. Private Label Lenses
    A few sellers commented on the Rule provision regarding private 
label lenses.\72\ This provision requires prescriptions for private 
label contact lenses to identify ``the name of the manufacturer, trade 
name of the private label brand, and, if applicable, trade name of 
equivalent brand name.'' \73\ Two sellers recommended that the Rule be 
revised to require manufacturers of private label lenses to provide 
information to prescribers regarding all equivalent brands, so that 
this information can be included on the prescription.\74\ One of the 
sellers stated that prescribers and sellers may not know which private 
label lenses have equivalent brands, so there is currently no mechanism 
by which sellers and prescribers can comply with subsection (8) of the 
proposed definition.\75\ Nothing in the Act or its legislative history, 
however, indicates that Congress intended to require contact lens 
manufacturers to inform prescribers of brand names of equivalent 
lenses. Consequently, the Commission has concluded that imposing such 
disclosure requirements on manufacturers would exceed the mandate of 
the Act.
---------------------------------------------------------------------------

    \72\ Costco Wholesale Corporation (Comment 1061); AC 
Lens (Comment 974); 1-800 CONTACTS (Comment 1140).
    \73\ 69 FR at 5488.
    \74\ Costco Wholesale Corporation (Comment 1061); AC 
Lens (Comment 974).
    \75\ Costco Wholesale Corporation (Comment 1061).
---------------------------------------------------------------------------

    Another seller suggested that the definition be modified to require 
those who prescribe private label contact lenses to identify on the 
prescription the ``trade name of a brand name sold to alternative 
sellers.'' \76\ Section 11(3)(H) of the Act requires that prescriptions 
for private label contact lenses include the name of the manufacturer, 
the private label brand name, and, if applicable, the ``trade name of 
an equivalent brand name.'' \77\-\78\ Although the Act thus 
expressly requires that ``equivalent brand name'' contact lenses be 
identified in prescriptions for private label lenses, it does not 
require that such ``equivalent brand name'' contact lenses be sold to 
alternative sellers. The Commission has therefore concluded that 
requiring prescribers to identify the ``trade name of a brand name sold 
to alternative sellers'' would go beyond the requirements of the 
Act.\79\
---------------------------------------------------------------------------

    \76\ 1-800 CONTACTS (Comment 1140). This commenter was 
also concerned about ``doctor exclusive lenses,'' which it described 
as contact lenses sold by manufacturers only to eye care providers 
and for which there are no available substitutes sold to alternative 
sellers. The commenter suggested that the Rule require prescribers 
who prescribe such ``doctor exclusive lenses'' to specify on the 
prescription a brand name for lenses that are similar, but not 
identical, to the prescribed lenses, and are sold to alternative 
sellers. The Act requires disclosure only when lenses identical to 
the prescribed lenses are sold under different private label brand 
names. The imposition of a disclosure requirement for other lenses 
is beyond the mandate of the Act.
    \77\ \78\ 15 U.S.C. 7610(3)(H).
    \79\ In addition, one prescriber trade association recommended 
that subsection (8) of the definition be revised to state ``trade 
name of identical brand name'' rather than ``trade name of 
equivalent brand name'' to emphasize that prescription alteration is 
not allowed. Illinois Optometric Association (Comment 
1005). Because the phrase ``trade name of equivalent brand 
name'' was taken directly from the Act, and there is no evidence in 
the record indicating that the phrase is inappropriate, the 
Commission has decided not to make the requested change.
---------------------------------------------------------------------------

c. Other Suggested Additions
    A few prescribers recommended that a contact lens wearing schedule 
be required on the prescription.\80\ A contact lens wearing schedule 
outlines how often the contact lenses should be removed and/or 
replaced. After reviewing these comments, the Commission has determined 
that the record does not contain sufficient evidence to justify the 
imposition of such a requirement in the final Rule. The Commission 
notes, however, that the Rule does not prohibit a prescriber from 
including such information on the prescription.
---------------------------------------------------------------------------

    \80\ E.g., M. Walker (Comment 165); R. Carter (Comment 
3).
---------------------------------------------------------------------------

    One commenter suggested that the Commission modify the proposed 
definition to require prescribers to include an e-mail address on 
prescriptions for verification purposes, presumably to facilitate 
communications between sellers and prescribers.\81\ Other commenters 
recommended that an email address be allowed, but not required, on a 
contact lens prescription because some prescribers may not use e-
mail.\82\ One such commenter pointed out that e-mail addresses are 
likely to change frequently, particularly in rural areas.\83\ After 
reviewing these comments, the Commission has decided not to revise the 
Rule to require the inclusion of an e-mail address, because the record 
contains no evidence regarding the extent to which prescribers use e-
mail to communicate. Although not required, a prescriber may choose to 
include his or her e-mail address on a contact lens prescription, to 
facilitate efficient communication between prescribers and patients as 
well as between prescribers and sellers.
---------------------------------------------------------------------------

    \81\ R.Weigner (Comment 1118).
    \82\ American Society for Cataract and Refractive Surgery 
(Comment 1148); K. Poindexter (Comment 260); 
Illinois Optometric Association (Comment 1005).
    \83\ Illinois Optometric Association (Comment 1005).
---------------------------------------------------------------------------

    One prescribers' trade association recommended that the Rule 
expressly allow contact lens prescriptions to include language 
underscoring that there should be no substitutions.\84\ The

[[Page 40489]]

Act, however, permits substitution of identical contact lenses for 
private label lenses.\85\ Consequently, the Commission has concluded 
that this recommendation would be inconsistent with the Act.
---------------------------------------------------------------------------

    \84\ American Optometric Association (Comment 1149). A 
prescriber expressed a similar concern that contact lens sellers 
``notoriously switch patients into what they see as equal or 
identical contact lens [prescriptions]'' and added that ``this 
practice should be stopped.'' S. Wexler, O.D. (Comment 
375).
    \85\ Section 4(e) of the Act, 15 U.S.C. 7603(f).
---------------------------------------------------------------------------

6. Definition of ``Direct Communication''
    The proposed Rule defined ``direct communication'' to mean a 
``completed communication by telephone, facsimile, or electronic 
mail.'' \86\ In its NPRM, the Commission explained that, under this 
definition, direct communication by telephone would require reaching 
and speaking with the intended recipient, or leaving a voice message on 
the telephone answering machine of the intended recipient; and direct 
communication by facsimile or electronic mail would require that the 
intended recipient actually receive the facsimile or electronic mail 
message.\87\ For the reasons set forth below, the Commission adopts 
this definition without modification in the final Rule.
---------------------------------------------------------------------------

    \86\ 69 FR at 5448.
    \87\ See id. at 5441.
---------------------------------------------------------------------------

a. Automated Telephone Systems
    The Commission received a substantial number of comments objecting 
to sellers' use of automated telephone systems to convey verification 
requests to prescribers. Most of these commenters were individual 
prescribers or prescriber trade associations, a number of whom argued 
that automated requests do not constitute direct communication and 
should be expressly prohibited under the Rule.\88\ Some commenters 
bluntly stated that the automated systems currently in use simply 
``don't work.'' \89\ Other commenters explained that so-called 
``binary'' automated systems--which ask prescribers to press 1 to 
verify or press 2 if not willing to verify--are inadequate. Binary 
automated systems do not provide prescribers an option to correct any 
inaccuracy; require an immediate response and thus do not allow the 
prescriber eight business hours to verify; and do not provide the 
option of speaking with the seller.\90\
---------------------------------------------------------------------------

    \88\ E.g., American Optometric Association (Comment 
1149); Nebraska Optometric Association (Comment 
1083); Arizona Optometric Association (Comment 
1072); Arizona Medical Association (Comment 1130); 
Ohio Optometric Association (Comment  1151); Kansas 
Optometric Association (Comment 1153); Kentucky Optometric 
Association (Comment 1101); K. Driver, O.D. (Comment 
273); Wheaton Eye Clinic (Comment 416); S. Bryant, 
O.D. (Comment 1127); J. B. Rogers, O.D. (Comment 
1119); B. Oppenheim (Comment 1).
    \89\ E.g., Olathe Family Vision (Comment 971); Your 
Family Eye Doctors, Inc. (Comment 705); Drs. Odom and 
Coburn (Comment 958); see also A. Lee (Comment 
1096) (``automatic calling by [a] robot is worthless''); R. 
Garfield (Comment 19) (citing numerous problems with 
automated phone verification); M. Przybylowski (Comment 9) 
(same); S. Carpenter (Comment 182).
    \90\ E.g., Texas Ophthalmological Association (Comment 
1117); North Carolina State Optometric Society (Comment 
1074); Oklahoma Association of Optometric Physicians 
(Comment 1125); American Academy of Ophthalmology (Comment 
1057); Illinois Optometric Association (Comment 
1005).
---------------------------------------------------------------------------

    Other commenters stated that automated systems often malfunction 
\91\ or begin imparting information as soon as the prescriber's 
telephone answering system picks up (e.g., for after-hours calls), 
which frequently results in all or part of the message being cut off or 
not recorded at all.\92\ Two prescribers objected that automated 
verification systems are ``cumbersome'' and ``time-consuming'' for 
staff who must respond to the verification request in real time while 
patients are in their office waiting for service.\93\
---------------------------------------------------------------------------

    \91\ E.g., Ohio Optometric Association (Comment 1151); 
Oklahoma Association of Optometric Physicians (Comment 
1125).
    \92\ E.g., National Association of Optometrists and Opticians 
(Comment 1146); Colorado Optometric Association (Comment 
1067) (noting some recordings shut off automatically before 
the message is complete); Kansas Optometric Association (Comment 
1153) (noting that some optometrists' offices do not record 
incoming messages at all).
    \93\ J. Sawyer (Comment 814); D. Ball (Comment 
849).
---------------------------------------------------------------------------

    The Commission recognizes that automated telephone systems may 
create communication problems as described in the comments received. 
Nevertheless, we decline to revise the definition of ``direct 
communication'' to prohibit the use of automated telephone verification 
requests. The Act expressly authorizes sellers to send verification 
requests by telephone,\94\ which is commonly understood to include 
automated telephone systems. It would thus seem to be contrary to 
Congressional intent to prohibit the use of this technology.
---------------------------------------------------------------------------

    \94\ See 15 U.S.C. 7603(a)(2) (permitting prescription 
verification by ``direct communication''), 7603(g) (defining 
``direct communication'' to include communication by telephone).
---------------------------------------------------------------------------

    Nevertheless, the Commission emphasizes that calls from automated 
telephone systems must fully comply with all applicable Rule 
requirements. For example, any automated verification request must (1) 
provide complete verification request information as required under 
section 315.5(b), and this information must be either received by a 
person on the telephone or otherwise received in full (e.g., all of the 
requisite information left on a telephone answering machine), and (2) 
allow eight business hours for the prescriber to respond. If these and 
other applicable requirements are not met, the automated verification 
request is not valid.
    In addition, the Commission will continue to monitor whether full, 
valid requests for verification of a prescription are being made 
through the use of automated telephone systems. If evidence 
demonstrates that sellers are not making valid verification requests 
but are providing consumers with contact lenses despite deficient 
requests, the Commission may revisit this issue.
b. Technologies Used for ``Direct Communication''
    Other commenters argued that the Commission should alter the scope 
of technologies that may be used to achieve direct communication 
between sellers and prescribers. Some commenters urged the Commission 
to define ``direct communication'' more broadly than originally 
proposed. For example, one seller suggested the term include the 
existing technologies currently specified--facsimile, telephone, and e-
mail--plus any ``substantially equivalent communication technology,'' 
so as to specifically embrace future technologies.\95\ Other commenters 
sought a narrower definition that would permit verification only 
through a person-to-person telephone call; \96\ one commenter 
recommended that the Rule permit only fax and e-mail communication, and 
not telephone.\97\
---------------------------------------------------------------------------

    \95\ 1-800 CONTACTS (Comment 1140). See also Mercatus 
Center at George Mason University (Regulatory Studies Program) 
(Comment 1087) (suggesting more open-ended definition--such 
as adding ``or other electronic means''--rather than enumerating all 
permissible communication options).
    \96\ E.g., K. Poindexter (Comment 260) (arguing that 
communication by fax and e-mail are not workable because seller has 
no way to know when prescriber receives it and thus when the 
communication was ``completed''); M. Walker (Comment 10) 
(same); M. Davis (Comment 8) (same); Catherine Smith 
(Comment 6) (same); K. Green (Comment 4) (citing 
problems with fax--e.g., paper jam, no paper, no toner, memory 
failure--and e-mail--e.g. blocked by anti-spam software or by ISP); 
J. Maurillo (Comment 172) (suggesting that person-to-person 
call be followed by a faxed confirmation); H. Cerri, M.D. (Comment 
1129) (verification should occur by recorded telephone 
call).
    \97\ C.F. Ford, O.D. (Comment 969).
---------------------------------------------------------------------------

    The Act plainly states that ``direct communication'' includes 
communication by telephone, facsimile, or electronic mail.'' \98\ 
Accordingly, the

[[Page 40490]]

Commission cannot eliminate by rule any of the three specified methods. 
As for expanding the definition to specifically reference ``future'' or 
``substantially equivalent'' technology, Congress's use of the term 
``includes'' contemplates that additional methods of communication may 
develop that sellers and prescribers could use in the verification 
process. There is no evidence in the record, however, of specific 
additional technologies that sellers and prescribers currently use or 
are likely to use in the verification process. Moreover, the Commission 
cannot determine how the verification process would work, or how 
recordkeeping requirements would apply, with respect to as-yet-unknown 
technologies. If such other technologies develop, the Commission may 
consider revising the Rule to permit those technologies to be used in 
direct communication.
---------------------------------------------------------------------------

    \98\ 15 U.S.C. 7603(g).
---------------------------------------------------------------------------

c. ``Completed'' Communication by Telephone, Facsimile or Electronic 
Mail
    Commenters also asked the Commission to define or clarify when a 
``completed'' communication by telephone, facsimile or electronic mail 
has occurred. One Internet-based contact lens seller proposed an 
expansive definition that would include either (a) affirmative evidence 
that a communication was completed, (b) evidence that a fax or e-mail 
or substantially equivalent communication technology had been attempted 
twice, or (c) evidence that live telephone verification had been 
attempted.\99\ Another seller suggested that electronic confirmation of 
a successful facsimile transmission, or the absence of notification 
that an e-mail was undeliverable, should be sufficient evidence of 
completed communication by those means.\100\
---------------------------------------------------------------------------

    \99\ 1-800 CONTACTS (Comment 1140).
    \100\ AC Lens (Comment 974) (Rule should not require 
active acknowledgment of receipt by recipient, as that would be 
contrary to the Act's passive verification scheme). See also 
Mercatus Center at George Mason University (Regulatory Studies 
Program) (Comment 1087) (urging Commission not to define 
``completed'' communication too restrictively because the Act's 
intent appears to tolerate some errors, such as e-mails lost in 
cyberspace or a prescriber's fax machine running out of paper).
---------------------------------------------------------------------------

    A number of prescribers sought narrower definitions of 
``completed'' communications or more stringent requirements on sellers, 
such as the receipt of a confirmation of successful fax transmission 
and confirmation that someone was available in the prescriber's office 
within the eight-hour time period to respond.\101\ Similarly, one 
commenter sought a requirement that sellers call prescribers to verify 
that the fax or e-mail verification request was in fact received, if 
the prescriber does not respond within eight hours.\102\ One 
optometrist argued that the Rule requires that the prescriber must 
``receive'' the verification request, and the only way to ensure this 
is to require some type of receipt or positive response from the 
prescriber.\103\
---------------------------------------------------------------------------

    \101\ Staff (Comment 131). See also C. Lesko, M.D. FACS 
(Comment 960) (seller should have to verify that fax was 
actually sent to and received by the appropriate prescriber's 
office, so that consumers do not use fake prescriber names and fax 
numbers).
    \102\ American Society for Cataract and Refractive Surgery 
(Comment 1148) (but proposing that fax confirmation and no 
error e-mail notice (or notification that addressee has received 
and/or read an e-mail) would be sufficient evidence of completion 
for communications by prescriber to seller).
    \103\ E. Lamp, O.D. (Comment 714).
---------------------------------------------------------------------------

    The specific question of whether a message left on an answering 
machine or voicemail constitutes a ``completed'' communication 
generated a number of comments. Most of these comments--primarily from 
prescribers and one of their trade associations--argued that the Rule 
should not permit voice messages.\104\ These commenters stated, for 
example, that they often had difficulty transcribing the messages, thus 
increasing the potential for error,\105\ and that sellers should not be 
allowed to leave confidential patient information on an answering 
machine.\106\ Other commenters, however, favored allowing messages on 
answering machines.\107\ One commenter argued that allowing voicemail 
messages helps avoid extended ``phone tag,'' while another stated that 
prohibiting such messages would impose a significant burden on smaller 
sellers who are located in the Eastern time zone and are trying to 
communicate with offices of prescribers in Western time zones.\108\
---------------------------------------------------------------------------

    \104\ E.g., Kansas Board of Examiners in Optometry (Comment 
1007) (arguing seller has no way to know when prescriber 
receives message, and thus when eight-hour verification period 
begins and ends); C.F. Ford, O.D. (Comment 969); A.L. 
Warner (Comment 706); Wheaton Eye Clinic (Comment 
416); E. Lamp, O.D. (Comment 714).
    \105\ American Optometric Association (Comment 1149) 
(suggesting at a minimum that prescribers be allowed to opt out of 
telephone verification); E. Attaya (Comment 952) 
(recordings are confusing and at times impossible to understand). 
See also Drs. Odom and Coburn (Comment 958) (citing 
difficulties with answering machine messages).
    \106\ Staff (Comment 131).
    \107\ E.g., R. Weigner (Comment 1118); Wal-Mart Optical 
Division (Comment 1070) (arguing that it is reasonable to 
presume that prescribers listen to their messages).
    \108\ American Society of Cataract and Refractive Surgery 
(Comment 1148); AC Lens (Comment 974) (noting that 
message would include full information required by Act).
---------------------------------------------------------------------------

    The language of the Act does not specifically define when a 
seller's communication of verification information is completed. 
Legislative history is instructive on the issue of what constitutes a 
completed communication, however. In its Report, the House Committee 
made clear that it intended direct communication to mean ``a message 
[that] has been both sent and received.'' \109\
---------------------------------------------------------------------------

    \109\ H. Rep. No. 108-318, at 10 (2003).
---------------------------------------------------------------------------

    Having considered the comments, the Commission declines to further 
define what constitutes a ``completed'' communication in the Rule. 
However, the Commission confirms, as explained in the NPRM, that a 
communication is ``completed'' when all of the required information is 
received by the recipient. For example, direct communication by 
telephone would require reaching and speaking with the intended 
recipient, or clearly leaving a voice message on the telephone 
answering machine of the intended recipient setting forth all of the 
required information. Direct communication by facsimile or electronic 
mail similarly would require that the intended recipient receive the 
facsimile or electronic mail message. A facsimile confirmation will 
usually provide a sufficient basis to conclude that a facsimile 
communication was successfully received. E-mails are typically received 
almost instantaneously after they are sent, so confirmation that an e-
mail was sent will generally constitute a sufficient basis to conclude 
that the e-mail was received.\110\
---------------------------------------------------------------------------

    \110\ However, if the sender has reason to believe that an e-
mail was not transmitted instantly (e.g., receiving an electronic 
notification stating that the e-mail transmission was not 
successful) or that a facsimile was not transmitted, then the 
communication is not completed until it is actually received by the 
recipient.
---------------------------------------------------------------------------

    It is incumbent upon the party initiating the communication to use 
a method that enables the recipient to receive all the information 
being communicated, and the eight-business-hour verification period 
does not begin until such receipt occurs. Moreover, sellers must 
document the communications as provided in part 315.5(f) of the final 
Rule.
    The Commission also declines to impose additional requirements on 
sellers to confirm receipt of communications by prescribers. The Act 
reveals no indication that Congress intended to impose different 
standards when sellers communicate with prescribers than when 
prescribers communicate with sellers. The record

[[Page 40491]]

also does not provide sufficient evidence to warrant such a revision to 
the Rule.\111\
---------------------------------------------------------------------------

    \111\ The Commission also declines to allow the presumption of a 
``completed'' communication based merely on evidence that a fax or 
e-mail had been attempted twice, or evidence that live telephone 
verification had been attempted, as one commenter suggested. The Act 
requires that prescribers actually receive a verification request 
for a direct communication to occur.
---------------------------------------------------------------------------

7. Definition of ``Issue Date''
    Section 5(c) of the Act defines the ``issue date'' as ``the date on 
which the patient receives a copy of the prescription.'' \112\ The 
definition of ``issue date'' in the proposed Rule was taken verbatim 
from the Act.\113\ Under section 315.6 of the Rule, contact lens 
prescriptions may not expire less than one year after the ``issue 
date'' unless medically necessary.
---------------------------------------------------------------------------

    \112\ 15 U.S.C. 7604(c).
    \113\ See 69 FR at 5448.
---------------------------------------------------------------------------

    Several commenters suggested that the definition be modified to 
make clear that the ``issue date'' is the date on which the prescriber 
provides the patient with the prescription at the completion of the 
examination or fitting.\114\ Most of these commenters indicated that a 
prescriber giving an additional copy of a prescription to a patient at 
some later date should not constitute another ``issue date.'' If it 
did, the expiration date for the prescription could be extended one 
year from the new issue date.\115\
---------------------------------------------------------------------------

    \114\ American Optometric Association (Comment 1149); 
Dr. K. Poindexter (Comment 260); W. West, O.D. (Comment 
126); W. Barr, O.D. (Comment 1068); Arizona 
Optometric Association (Comment 1072) (suggesting that 
prescription expiration period begin when prescriber determines 
contact lens parameters); 1-800 CONTACTS (Comment 1140) 
(suggesting ``the date on which the patient, or any person 
designated to act on behalf of the patient, first receives a copy of 
the prescription'').
    \115\ A few commenters suggested that the ``issue date'' be 
defined as the date the prescriber writes the prescription or as 
some earlier date. E.g., American Society for Cataract and 
Refractive Surgery (Comment 1148) (suggesting the date the 
prescriber writes the prescription); R. Weigner (Comment 
1118) (suggesting the actual date on which the prescription 
was written, and recommending that pre- or post-dating of 
prescriptions be expressly disallowed); S.J. St. Marie, O.D. 
(Comment 1121) (suggesting that the issue date be earlier 
than the release date when the prescriber requires the patient to 
use the lenses on a diagnostic trial basis). Section 5(c) of the Act 
mandates the ``patient receipt'' standard contained in the proposed 
Rule. Consequently, the Commission declines to implement the 
requested changes in the final Rule.
---------------------------------------------------------------------------

    Section 2(a)(1) of the Act requires a prescriber to provide a copy 
of the prescription to the patient when the prescriber ``completes a 
contact lens fitting.'' \116\ The Commission does not believe Congress 
intended to allow patients to extend the prescription issue date--and 
thereby extend the prescription expiration date--by obtaining 
additional copies of prescriptions from prescribers subsequent to the 
completion of the contact lens fitting. The Commission has therefore 
concluded that the definition of ``issue date'' should be revised to 
clarify that it is ``the date on which the patient receives a copy of 
the prescription at the completion of a contact lens fitting.''
---------------------------------------------------------------------------

    \116\ 15 U.S.C. 7601(a)(1).
---------------------------------------------------------------------------

8. Definition of ``Ophthalmic Goods''
    The proposed Rule defined ``ophthalmic goods'' to mean contact 
lenses, eyeglasses, or any component of eyeglasses.\117\ The Commission 
received no comments on this definition, and adopts it without 
modification in the final Rule.
---------------------------------------------------------------------------

    \117\ See 69 FR at 5449.
---------------------------------------------------------------------------

9. Definition of ``Ophthalmic Services''
    The proposed Rule defined ``ophthalmic services'' to mean the 
measuring, fitting, and adjusting of ophthalmic goods subsequent to an 
eye examination.\118\ The Commission received no comments on this 
definition, and adopts it without modification in the final Rule.
---------------------------------------------------------------------------

    \118\ See 69 FR at 5449.
---------------------------------------------------------------------------

10. Definition of ``Prescriber''
    The Commission's proposed Rule defined ``prescriber'' to mean, with 
respect to contact lens prescriptions, an ophthalmologist, optometrist, 
or other person permitted under State law to issue prescriptions for 
contact lenses in compliance with any applicable requirements 
established by the Food and Drug Administration.\119\ This definition 
tracked the language of the Act verbatim.\120\
---------------------------------------------------------------------------

    \119\ See 69 FR at 5449.
    \120\ 15 U.S.C. 7610(2).
---------------------------------------------------------------------------

    The Commission received a number of comments on this proposed 
definition, most of which related to the application of this definition 
to licensed opticians currently permitted under State law to fit 
contact lenses. According to the commenters, these opticians--sometimes 
referred to as ``dispensing opticians''--may perform a contact lens 
fitting based on an eyeglass prescription that contains a notation from 
the prescriber that the patient is ``OK for contact lenses'' or similar 
language.\121\
---------------------------------------------------------------------------

    \121\ E.g., K. Green (Comment 4); D. Acosta (Comment 
14).
---------------------------------------------------------------------------

    Several commenters, including the Opticians Association of America, 
urged the Commission to make clear in the Rule that licensed dispensing 
opticians must release contact lens prescriptions to their patients at 
the end of a contact lens fitting.\122\ The California Association of 
Dispensing Opticians noted that California law currently requires 
dispensing opticians to release prescriptions to patients.\123\
---------------------------------------------------------------------------

    \122\ K. Green (Comment 4); Opticians Association of 
America (Comment 1059); California Association of 
Dispensing Opticians (Comment 1104).
    \123\ Comment 1104.
---------------------------------------------------------------------------

    Having reviewed the comments, the Commission has concluded that, to 
the extent dispensing opticians are authorized under state law to issue 
prescriptions, they are ``prescribers'' under the Act and are required 
to release contact lens prescriptions at the completion of a contact 
lens fitting just like other prescribers. The Commission believes that 
such a requirement is both consistent with, and necessary to fully 
effectuate, Congress's intent to provide consumers with their 
prescriptions. Accordingly, the Commission's final Rule defines 
``prescriber'' to include opticians authorized or permitted under state 
law to perform contact lens fitting services who also are permitted to 
issue contact lens prescriptions.\124\
---------------------------------------------------------------------------

    \124\ One commenter also recommended that the Commission revise 
the definition of ``contact lens prescription'' to include ``an 
eyeglass prescription and the notation `OK for contact lenses' or 
similar language on the prescription provided there are no 
contraindications for contact lenses.'' D. Acosta (Comment 
14). The Commission believes the revised definition of 
``prescriber'' adequately addresses this comment.
    Another commenter recommended that the Rule prohibit anyone from 
fitting and dispensing contact lenses unless that person is properly 
licensed to write a prescription. Kentucky Optometric Association 
(Comment 1101). See also Ohio Optometric Association 
(Comment 1151) (urging Commission to state in the Rule that 
contact lens ``fitting'' may be initiated and directed only by a 
licensed optometrist or ophthalmologist). The question of who is 
authorized to fit contact lenses is beyond the scope of the Act; it 
is a question that is properly resolved as a matter of State law.
---------------------------------------------------------------------------

11. Definition of ``Private Label Contact Lenses''
    Section 315.2 of the proposed Rule defines ``private label contact 
lenses'' as ``contact lenses that are sold under the label of a seller 
where the contact lenses are identical to lenses made by the same 
manufacturer but sold under the labels of other sellers.'' \125\ This 
proposed definition was derived from Section 4(f) of the Act.\126\ The 
Commission received no comments on the proposed definition, and 
therefore adopts it without modification in the final Rule.
---------------------------------------------------------------------------

    \125\ 69 FR at 5448.
    \126\ 15 U.S.C. 7603(f).

---------------------------------------------------------------------------

[[Page 40492]]

C. Section 315.3: Availability of Contact Lens Prescriptions to 
Patients

1. 315.3(a)--In general
a. The Prescription Release Requirement
    Section 2(a)(1) of the Act requires that ``when a prescriber 
completes a contact lens fitting, the prescriber--(1) whether or not 
requested by the patient, shall provide a copy of the contact lens 
prescription to the patient.'' \127\ Section 315.3(a)(1) of the 
proposed Rule tracks the language of the Act verbatim.\128\ For the 
reasons set forth below, the Commission adopts this provision without 
modification in the final Rule.
---------------------------------------------------------------------------

    \127\ 15 U.S.C. 7601(a)(1).
    \128\ See 69 FR at 5449.
---------------------------------------------------------------------------

    As an initial matter, the Commission notes that thousands of 
consumers submitted comments expressing strong support for the Act and 
proposed Rule's prescription release requirement.\129\ Many of these 
commenters felt strongly that the contact lens prescription belongs to 
the consumer.\130\ Others stated that contact lens consumers should 
have the same prescription release rights as eyeglasses wearers.\131\
---------------------------------------------------------------------------

    \129\ E.g., Consumers (Comments 28, 29, 30, 
31, 32, 33, 34, 36, 38, 40, 43, 44, 45, 48, 49, 51, 54, 56, 57, 59, 
60, 64, 69, 71, 72, 73, 74, 75, 78, 79, 82, 83, 84, 87, 89, 90, 91, 
92, 93, 94, 96, 97, 98, 100, 102, 105, 106, 107, 108, 109, 110, 111, 
114, 115, 118, 119, 120, 121, 122, 123, 124, 132, 147, 152, 153, 
155, 159, 163, 166, 169, 170, 171, 173, 174, 176, 178, 179, 181, 
183, 184, 186, 187, 189, 190, 191, 192, 195, 198, 199, 201, 202, 
203, 204, 205, 206, 207, 209, 210, 212, 213, 215, 217, 218, 219, 
220, 222, 223, 226, 227, 228, 229, 230, 231, 232, 234, 235, 238, 
240, 241, 242, 245, 246, 247, 248, 249, 250, 253, 255, 256, 257, 
258, 259, 262, 263, 264, 265, 267, 272, 276, 281, 287, 289, 290, 
292, 308, 315, 326, 327, 337, 342, 349, 358, 364, 380, 441, 451, 
455, 465, 514, 519, 521, 539, 624, 653, 698, 726, 740, 761, 762, 
765, 772, 775, 776, 777, 790, 793, 795, 798, 802, 806, 807, 808, 
809, 813, 816, 820, 824, 825, 830, 836, 837, 841, 845, 848, 853, 
859, 871, 873, 875, 878, 879, 880, 881, 892, 895, 897, 898, 922, 
923, 936, 955, 967, 994, 1008, 1069, 1098, 1099, 1131, 1186, 1215, 
1216, 1220, 1222, 1235).
    \130\ E.g., Consumers [Comment 1201 (``I have 
the undeniable right to have a copy of my Rx for my records, whether 
I choose to do anything with it or not''); Comment 1221 
(``my prescription belongs to me, not the doctor to hold for 
ransom'')].
    \131\ E.g., Consumers (Comments 27, 43, 45, 
65, 66, 70, 85, 86, 101, 105, 160, 209, 222, 225, 246, 255, 259, 
266, 274, 293, 295, 301, 303, 310, 314, 321, 336, 344, 370, 384, 
396, 402, 414, 432, 449, 493, 496, 497, 652, 656, 664, 693, 772, 
798, 805, 806, 833, 873, 881, 895, 898, 921, 939, 950, 956, 988, 
1004, 1182, 1193, 1194, 1214, 1216, 1220, 1226).
---------------------------------------------------------------------------

    The State Attorneys General expressed hope that the prescription 
release requirement will accelerate the frequency with which patients 
provide an actual copy of the prescription to a non-prescribing 
seller.\132\ The State Attorneys General noted that elimination of the 
need for verification under such circumstances will allow the seller to 
ship the lenses immediately. House Judiciary Committee Chairman 
Sensenbrenner, a co-sponsor of the Act, pointed out that the intent of 
the Act is ``to allow consumers to receive their contact lens 
prescriptions so they can easily shop around to buy their lenses from 
any number of suppliers.'' \133\
---------------------------------------------------------------------------

    \132\ State Attorneys General (Comments 1114, 
1176).
    \133\ Hon. F. James Sensenbrenner, Jr., U.S. House of Rep. 
(Comment 1246).
---------------------------------------------------------------------------

    A few prescribers expressed concern about the health implications 
of the immediate prescription release obligation imposed by section 
315.3(a)(1).\134\ Section 2(a)(1) of the Act,\135\ however, expressly 
requires prescribers to release contact lens prescriptions to patients 
when the ``prescriber completes a contact lens fitting,'' not at some 
later date.
---------------------------------------------------------------------------

    \134\ A. Richards (Comment 2) (recommending that 
release not be required until the patient has safely worn the 
contact lenses for 6 months, and noting that it often takes several 
weeks before corneal problems are manifested); D. Pao (Comment 
139) (noting that the proper prescription is typically not 
decided at the initial fitting visit, but normally, at the follow-up 
visit in 1-2 weeks, and in most cases by 4-6 weeks). One prescriber 
was concerned that the release obligation is not in the best 
interest of the consumer because contact lens sellers have no 
knowledge of preventative care. A.D. Adins, O.D. (Comment 
1133).
    \135\ 15 U.S.C. 7601(a)(1).
---------------------------------------------------------------------------

    Several commenters expressed the concern that prescribers may 
pressure consumers to purchase contact lenses from them if, prior to 
releasing the written prescription, prescribers can try to persuade 
consumers to make such a purchase. These commenters urge the Commission 
to require that prescribers release the written prescription 
immediately following the contact lens fitting and before attempting to 
sell and dispense contact lenses.\136\ The Act does not impose any such 
restriction on prescribers. Moreover, because the Act and the Rule 
provide that prescribers may not require the patient to purchase 
contact lenses from them or from another person, see 15 U.S.C. 7601(b) 
and section 315.3(b)(1) of the Rule, consumers already have protection 
against pressure to purchase from the prescriber. The Commission 
therefore has determined not to require that prescribers release the 
written prescription immediately following the contact lens fitting and 
before attempting to sell and dispense contact lenses.
---------------------------------------------------------------------------

    \136\ 1-800 CONTACTS (Comment 1140); William F. 
Shughart, II, Ph.D., on behalf of 1-800-CONTACTS (Comment 
975); The Independent Women's Forum (Comment 
1236); Americans for Prosperity (Comment 1145). 
See also discussion of section 315.3(b)(2), infra, concerning the 
ability of prescribers to offer a bundled package of an eye 
examination and contact lenses.
---------------------------------------------------------------------------

    A few commenters suggested that the prescriber be given the option 
to not release the prescription or to release it for ``informational 
purposes only'' if the patient has purchased a full year's supply of 
contact lenses at the time of the eye examination.\137\ Because such an 
exception would be contrary to the Act's express requirement that 
consumers receive a copy of their prescription at the completion of a 
contact lens fitting, it is not included in the final Rule.
---------------------------------------------------------------------------

    \137\ North Carolina State Optometric Society (Comment 
1074); M. Walker (Comment 165).
---------------------------------------------------------------------------

    Two commenters recommended that the prescription release obligation 
be limited to one release per patient.\138\ Section 2(a)(1) of the Act 
mandates the release of the patient's contact lens prescription to the 
patient at the completion of the contact lens fitting.\139\ The Act 
neither requires prescribers to, nor prohibits them from, releasing 
additional copies of the prescription. The Commission declines to 
require or prohibit by Rule the release of additional copies of the 
prescription.
---------------------------------------------------------------------------

    \138\ Nebraska Optometric Association (Comment 1083); 
Dr. K. Poindexter (Comment 260).
    \139\ 15 U.S.C. 7601(a)(1).
---------------------------------------------------------------------------

    Finally, a number of prescribers suggested that custom-designed 
soft lenses and rigid gas permeable lenses be exempt from the release 
requirement because such lenses require significant interaction between 
the prescriber and the manufacturer as well as proper follow-up and 
medical management.\140\ In contrast, one seller recommended that the 
Commission not make an exception for rigid gas permeable and other 
specialized made-to-order lenses, because it supplies such lenses to 
consumers more conveniently and at significant savings compared to 
prescribers.\141\ Section 2(a)(1) of the Act mandates simply that the 
prescriber ``provide to the patient a copy of the contact lens 
prescription.'' \142\ The Act thus does not permit the Commission by 
rule to grant an exception to the release requirement for custom-
designed soft and rigid gas permeable lenses. Moreover, the record 
indicates that some sellers (other than prescribers) can supply such 
lenses to consumers. Consequently, the creation of an exception to the 
release requirement for custom-designed soft and rigid gas

[[Page 40493]]

permeable lenses would be inconsistent with the Act's goal of 
meaningful prescription portability and increased consumer choice. The 
final Rule accordingly includes no such exception.
---------------------------------------------------------------------------

    \140\ American Society for Cataract and Refractive Surgery 
(Comment 1148); Colorado Optometric Association (Comment 
1067); California State Board of Optometry (Comment 
21) (requesting exception for rigid gas permeable, bitoric 
gas permeable, bifocal gas permeable, keratoconus and custom 
lenses); Wheaton Eye Clinic (Comment 416); S. Carlson, O.D. 
(Comment 906); G. Lozada (Comment  1063).
    \141\ AC Lens (Comment 974).
    \142\ 15 U.S.C. 7601(a)(1).
---------------------------------------------------------------------------

b. The Prescription Verification Requirement
    Section 2(a)(2) of the Act requires that, when a prescriber 
completes a contact lens fitting, the prescriber ``shall, as directed 
by any person designated to act on behalf of the patient, provide or 
verify the contact lens prescription by electronic or other means.'' 
\143\ Section 315.3(a)(2) of the proposed Rule tracks the language of 
the Act verbatim.\144\ For the reasons set forth below, the Commission 
adopts the proposed provision without modification in the final Rule.
---------------------------------------------------------------------------

    \143\ 15 U.S.C. 7601(a)(2).
    \144\ See 69 FR at 5449.
---------------------------------------------------------------------------

    Prescriber trade associations recommended that sellers be required 
to obtain written proof of authority to act on the patient's 
behalf.\145\ In contrast, one seller urged the Commission to clarify in 
the final Rule that sellers or other agents are not required to have a 
written agency agreement to act on a patient's behalf, because the Act 
allows for verification by telephone.\146\
---------------------------------------------------------------------------

    \145\ American Society for Cataract and Refractive Surgery 
(Comment 1148); New York State Optometric Association 
(Comment 1073); Florida Board of Optometry (Comment 
1100). Two of these commenters also expressed concern about 
state professional responsibility rules that may prohibit the 
release of patient information without written consent. New York 
State Optometric Association (Comment 1073); Florida Board 
of Optometry (Comment 1100).
    \146\ 1-800 CONTACTS (Comment 1140).
---------------------------------------------------------------------------

    After reviewing the comments, the Commission has not included in 
the final Rule the requirement that sellers present written proof that 
they are agents of consumers. Section 4(g) of the Act expressly 
includes communications by telephone as a means of ``direct 
communication'' that sellers can use to submit verification information 
to prescribers.\147\ The Act therefore clearly contemplates that the 
entire verification process can be conducted by telephone, which 
implicitly precludes requiring written proof that a seller is an agent 
of a consumer.\148\
---------------------------------------------------------------------------

    \147\ 15 U.S.C. 7603(g).
    \148\ Moreover, the consumer must provide his or her 
prescription information to the seller to begin the verification 
process, which itself is probative as to whether the seller is the 
consumer's agent.
---------------------------------------------------------------------------

    A few prescribers commented that the Rule does not state how many 
times a prescriber is required to verify a prescription.\149\ These 
commenters were concerned that prescribers must bear the burden of 
verification requests from multiple sellers, even though the patient 
has already received a copy of the prescription. The Act clearly 
imposes two separate obligations upon prescribers at the completion of 
a contact lens fitting. First, prescribers must provide a copy of the 
prescription to the patient.\150\ Second, prescribers must provide or 
verify the prescription as directed by any person designated to act on 
behalf of the patient.\151\ Consequently, the Act itself mandates that 
prescribers may have to respond to verification requests from multiple 
sellers.
---------------------------------------------------------------------------

    \149\ Staff (Comment 131); E. Attaya (Comment 
952).
    \150\ 15 U.S.C. 7603(a)(1).
    \151\ 15 U.S.C. 7603(a)(2).
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2. 315.3(b)--Limitations
    Section 315.3(b) of the proposed Rule would prohibit prescribers 
from imposing certain conditions on the release or verification of a 
contact lens prescription.\152\ Specifically, a prescriber may not (1) 
require a patient to purchase contact lenses from the prescriber or 
from another person, (2) require payment in addition to, or as part of, 
the fee for an eye examination, fitting, and evaluation, or (3) sign a 
waiver or release of liability, as a condition of release or 
verification.\153\ The proposed Rule tracked the Act almost 
verbatim,\154\ and, as discussed below, the Commission adopts this 
provision without modification in the final Rule.
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    \152\ See 69 FR at 5449.
    \153\ Id.
    \154\ 15 U.S.C. 7601(b).
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a. Section 315.3(b)(1)
    The Commission received numerous comments relating to the 
prohibition against prescribers' requiring the purchase of contact 
lenses as a condition of prescription release. Most of these commenters 
urged the agency to add an exception in the Rule for ``specialty'' or 
``custom'' lenses--such as rigid gas permeable and toric lenses--which 
are manufactured specifically for an individual patient and for which 
manufacturers do not provide free trial pairs.\155\ According to these 
commenters, such lenses include lenses to treat kerataconus, high and 
irregular astigmatic lenses, and lenses used for orthokeratology. A 
prescriber must purchase these lenses from the manufacturer--at a 
typical cost in the range of $150 per pair--to conduct the fitting 
process, and the prescriber may not be able to return the lenses to the 
manufacturer.\156\ The commenters contend that prescribers should be 
permitted to require their patients to pay for these lenses prior to 
releasing the contact lens prescription. Otherwise, the prescriber 
would have to absorb the cost of these lenses if a patient takes the 
prescription and fills it elsewhere.\157\ One trade association 
estimated that such lenses account for a very small percentage of 
contact lens sales--less than 5% for its members--and that non-
prescribers (i.e., mail order and mass merchant sellers) do not 
typically sell these lenses anyway.\158\
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    \155\ E.g., D. Hughes (Comment 712); National 
Association of Optometrists and Opticians (Comment 1146); 
American Optometric Association (Comment 1149); Illinois 
Optometric Association (Comment 1005); W. Lindahl (Comment 
7); K. Green (Comment 4); J. Owen (Comment 
154). See also Texas Ophthalmological Association (Comment 
1117) (prescribers should be able to charge for lenses 
necessary to complete the fitting process); California Optometric 
Association (Comment 1158) (same); Arizona Optometric 
Association (Comment 1072) (Rule should address specialty 
lenses); Arizona Medical Association (Comment 1130) (same).
    \156\ National Association of Optometrists and Opticians 
(Comment 1146) (historically patients have been required to 
pay for these lenses in conjunction with the fitting, typically in 
the range of $150 per pair).
    \157\ Notably, these commenters did not object to releasing the 
prescription to the patient at the completion of the fitting 
process. E.g., American Optometric Association (Comment 
1149).
    \158\ National Association of Optometrists and Opticians 
(Comment 1146).
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    The Act expressly prohibits prescribers from conditioning 
prescription release on the purchase of contact lenses. The Commission 
thus does not have the authority to grant an exception to that 
prohibition. Moreover, the record indicates that some sellers (other 
than prescribers) can supply custom-designed soft and rigid gas 
permeable lenses to consumers. Consequently, the creation of an 
exception for custom-designed soft and rigid gas permeable lenses would 
be inconsistent with the Act's goal of meaningful prescription 
portability and increased consumer choice. The final Rule accordingly 
includes no such exception.
    Nevertheless, as the commenters explained, ``speciality'' or 
custom-made lenses are sometimes necessary to complete the fitting 
process. To the extent these lenses are necessary to complete the 
fitting process, prescribers may charge patients for such lenses as 
part of the cost of the fitting process,\159\ and as such may condition 
the release of a contact lens prescription on payment of the fitting 
fee.
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    \159\ One commenter suggested that the cost of such lenses be 
incorporated into the contact lens fitting fee. A.L. Warner (Comment 
706). Another commenter advised against ``bundling'' the 
cost of the lenses into the fitting fee itself, because the prices 
of such lenses vary. Texas Ophthalmological Association (Comment 
1117).

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[[Page 40494]]

b. Section 315.3(b)(2)
    This provision of the proposed Rule prohibits prescribers from 
requiring payment in addition to, or as part of, the fee for an eye 
examination, fitting, and evaluation, as a condition of prescription 
release or verification. The Commission received few comments on this 
provision and adopts it without modification in the final Rule.
    One commenter recommended that prescribers be allowed to charge a 
reasonable fee for providing verification services to their 
competition.\160\ The Act expressly prohibits such a fee. Another 
commenter sought clarification that prescribers may bill patients for a 
contact lens fitting and medically necessary follow-up exams, in 
addition to a regular eye exam.\161\ Section 315.3(b)(2) of the Rule 
expressly permits prescribers to charge for these services, consistent 
with section 315.4, as a condition of releasing a contact lens 
prescription.
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    \160\ D.S. Dwyer, M.D. (Comment 1071).
    \161\ S. Wagner (Comment 1107); see also Illinois 
Optometric Association (Comment 1005) (seeking 
clarification that a prescriber may require a comprehensive eye exam 
before performing a contact lens fitting and releasing the contact 
lens prescription). S. Wagner (Comment 1107) also asked the 
Commission to clarify that prescribers may charge a fee for 
verifying a contact lens fitting originally performed by another 
prescriber--i.e., to confirm, for a new patient, that a previous fit 
is still valid and correct. If the service described by this 
commenter effectively constitutes a ``contact lens fitting,'' the 
prescriber may charge the consumer for this service as it would for 
any contact lens fitting.
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    Another commenter asked the Commission to clarify that the Rule 
prohibits prescribers from requiring payment for ``service agreements'' 
or similar follow-up exams beyond the contact lens fitting.\162\ 
According to this commenter, a survey conducted in Texas in October 
2000 showed that prescribers charged customers for a ``service 
agreement'' covering follow-up visits, which tie the patient to that 
prescriber's office. If such follow-up visits are not part of the 
contact lens fitting process--i.e., medically necessary--then the Act 
expressly prohibits requiring payment for them as a condition of 
prescription release or verification.
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    \162\ Consumers Union (Comment 1139).
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    On a similar point, a few commenters raised the issue of whether 
section 315.3(b) permits ``bundling'' practices by prescribers. One 
commenter asked the Commission to clarify that this section does not 
prohibit prescribers from offering a ``package deal'' on an exam and 
the initial set of diagnostic lenses used to establish proper fit, 
medical suitability for contact lens wear, etc.\163\ This commenter 
argued that practitioners should be able to compete with other contact 
lens providers by offering services in a bundled package, so long as 
they do not charge an extra fee for providing the prescription.
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    \163\ American Academy of Ophthalmology (Comment 1057).
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    Other commenters complained about the practice of bundling.\164\ 
For example, one contact lens seller expressed concern that section 
315.3(b) permits bundling and therefore allows prescribers to coerce 
consumers into buying contact lenses from them, before releasing the 
contact lens prescription.\165\
    The Act does not prohibit a prescriber from offering a bundled 
package of an eye examination and contact lenses, provided that 
consumers have the option to purchase the eye examination separately 
and still receive their prescription. The Commission thus clarifies 
that bundling of the eye examination and contact lenses is not a per se 
violation of the Act or the final Rule.
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    \164\ E.g., Consumers Union (Comment 1139).
    \165\1-800 CONTACTS (Comment 1140).
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    In its NPRM, the Commission specifically asked for comment about 
whether prescribers itemize charges and fees in a manner that 
distinguishes the amount the patient is paying for an eye examination, 
fitting, and evaluation from the amount he or she is paying for contact 
lenses.\166\ One commenter indicated that a patient's receipt typically 
itemizes the charges into accepted insurance codes, and suggested that 
no further itemization is necessary.\167\ Another commenter reported 
that prescribers commonly use package deals as means of avoiding 
itemizing charges and fees, and suggested that the Rule require 
itemization of all charges and fees presented to the patient for 
payment at the end of a contact lens fitting.\168\ The Commission 
concludes that the record does not contain sufficient evidence to 
warrant a requirement that prescribers itemize their charges on a 
patient's bill.
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    \166\ 69 FR at 5447.
    \167\ Illinois Optometric Association (Comment 1005).
    \168\ Consumers Union (Comment 1139).
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    Finally, one commenter asked the Commission to prohibit additional 
conduct by prescribers that undermines prescription portability and the 
intent of the Act.\169\ For example, this commenter recommended that 
the Rule prohibit prescribers from discussing the purchase of contact 
lenses prior to releasing the consumer's prescription. The commenter 
also asked that the Rule require prescribers to inform consumers in 
writing, before the fitting process begins, of their right under the 
Act to receive their prescription. The Act does not address such 
prescriber conduct, and the Commission has determined not to 
incorporate any restrictions on such conduct into the final Rule.\170\
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    \169\ 1-800 CONTACTS (Comment  1140).
    \170\ The same commenter also recommended that the Commission 
add a provision to the Rule prohibiting prescribers from using a 
seller's verification request to interfere with a pending contact 
lens sale. See id. The Commission believes that adding such a 
provision would exceed the mandate of the Act.
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c. Section 315.3(b)(3)
    This provision of the proposed Rule prohibited prescribers from 
requiring a patient to sign a waiver or release as a condition of 
releasing or verifying a prescription.\171\ The Commission received no 
comments on this provision, and adopts it without modification in the 
final Rule.
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    \171\ See 69 FR at 5449.
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D. Section 315.4: Limits on Requiring Immediate Payment

    Section 315.4 of the proposed Rule states that a ``prescriber may 
require payment of fees for an eye examination, fitting, and evaluation 
before the release of a contact lens prescription, but only if the 
prescriber requires immediate payment in the case of an examination 
that reveals no requirement for ophthalmic goods.'' \172\ The provision 
further states that ``for purposes of the preceding sentence, 
presentation of proof of insurance coverage for that service shall be 
deemed to be a payment.'' \173\ The language in the proposed Rule 
tracks section 3 of the Act verbatim.\174\ For the reasons set forth 
below, the Commission adopts the proposed provision without 
modification in the final Rule.
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    \172\ Id.
    \173\ Id.
    \174\ See 15 U.S.C. 7602.
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    One prescribers' trade association stated that some of its members 
have misinterpreted this provision as prohibiting them from requiring 
payment of fees for an eye exam, fitting and evaluation before the 
release of a contact lens prescription.\175\ The Commission believes 
that the language of the proposed Rule is clear that requiring payment 
of fees for an eye exam, fitting and evaluation before the release of a 
contact lens prescription is permissible, but only if the prescriber 
also requires immediate payment in the case of an examination that 
reveals no

[[Page 40495]]

need for contact lenses or other ophthalmic goods.
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    \175\ American Society for Cataract and Refractive Surgery 
(Comment 1148).
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    Another prescribers' trade association asked the Commission to 
clarify that insurance coverage must be ``current'' and ``valid'' to 
ensure that patients do not attempt to defraud providers.\171\ A few 
commenters also asked the Commission to clarify that this provision of 
the Rule does not require a prescriber to accept as payment proof of 
insurance from an insurance plan in which the prescriber does not 
participate.\172\ In response, the Commission notes that the Act and 
the proposed Rule require that prescribers accept ``proof of insurance 
coverage'' as a form of payment. Clearly, to be a form of payment, the 
policy must cover the patient, be current, and be accepted by the 
prescriber. The Commission does not believe that any changes to the 
proposed Rule are needed to address the meaning of ``proof of insurance 
coverage.''\173\ Regulating insurance plans or their discount policies 
is beyond the scope of the Act.
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    \171\ American Academy of Ophthalmology (Comment 1057).
    \172\ American Academy of Ophthalmology (Comment 1057); 
American Society for Cataract and Refractive Surgery (Comment 
1148); K. Green (Comment 4).
    \173\ One seller noted that some insurance plans provide 
discounts on lens purchases only if the patient purchases lenses 
from the same prescriber who provided the exam, and recommended that 
the Rule prohibit such practices in insurance or pricing policies. 
1-800 CONTACTS (Comment 1140).
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E. Section 315.5: Prescriber Verification

1. 315.5(a)--Prescription Requirement
    Section 315.5(a) of the proposed Rule stated that a ``seller may 
sell contact lenses only in accordance with a contact lens prescription 
for the patient that is: (1) presented to the seller by the patient or 
prescriber directly or by facsimile; or (2) verified by direct 
communication.''\174\ This provision was taken verbatim from the 
Act.\175\ For the reasons set forth below, the Commission retains the 
same language in the final Rule.
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    \174\ 69 FR at 5449.
    \175\ See 5 U.S.C. 7603(a).
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a. Use of Copies
    A number of individual prescribers and state optometric 
associations recommended that the Rule be revised to require the seller 
to obtain the original prescription and prohibit the use of 
copies.\176\ These commenters expressed concern that patients may use 
copies of the prescription to circumvent either the prescription 
expiration period or the number of refills allowed. One seller, in 
contrast, asked the Commission to clarify that the seller is not 
required to have the original prescription to sell contact lenses.\177\ 
The Commission notes that section 4(a)(1) of the Act states expressly 
that a prescription may be presented to a seller ``directly or by 
facsimile.''\178\ A requirement that the seller obtain the original 
prescription would directly conflict with the phrase ``by facsimile'' 
in the statute. The Commission has therefore decided not to revise the 
Rule to require the seller to obtain the original prescription.
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    \176\ Illinois Optometric Association (Comment 1005); 
Colorado Optometric Association (Comment 1067); Nebraska 
Optometric Association (Comment 1083); M. Palermo (Comment 
22); M. Dean (Comment 148); J. Barnes (Comment 
239); D. Hughes (Comment 712); S. Carlson, O.D. 
(Comment 906); D.S. Dwyer, M.D. (Comment 1071); 
J.L.Walters, O.D. (Comment 1109); S. Wagner (Comment 
1107).
    \177\ Wal-Mart Optical Division (Comment 1070).
    \178\ 15 U.S.C. 7603(a)(1).
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b. Presentation of Prescriptions ``Directly or by Facsimile''
    A few commenters requested that the Commission broadly interpret 
the phrase ``directly or by facsimile'' in Section 4(a)(1) of the Act 
\179\ and section 315.5(a)(1) of the Rule. One seller suggested that 
the Rule expressly permit prescription information to be provided to 
the seller in person or by telephone, facsimile, electronic mail or a 
substantially equivalent future technology.\180\ The State Attorneys 
General commented that a